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Dr. Pepper Signs Six Year Extension(to 2026) to College Playoff

+3 HS
allinosu's picture
January 10, 2019 at 11:05am
26 Comments

This is a blow for extension since the money bid for four team is much different than the bids taken for 8-16 team playoffs in 2014. This a bid for the playoff as a whole as before and rights to some conferences sponsorship. They just can't change it without buying out contracts and it appears there is no desire to. The four team format as well as agreements and dotting the eyes took several years to accomplish so even if they started now were are looking at 2022 at the earliest. https://www.thedrum.com/news/2018/01/08/espn-and-dr-pepper-sweeten-deal-...

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