I've been saying this for years. Just like basketball, 1 is 15 yrd penalty but player remains in game, 2 is ejected. Biggest problem is refs have to decide if there was intent, very subjective. But better than always losing a player because of the definition of the penalty, helmet to helmet.

Link to the article

http://www.espn.com/college-football/story/_/id/25721923/college-footbal...

Todd Berry, the executive director of the American Football Coaches Association, said Wednesday that the FBS coaches in their annual meeting unanimously supported a model that would assign Targeting 1 or Targeting 2 to a player who makes forcible contact with the crown of his helmet. Targeting 1 fouls would result in a 15-yard penalty but no ejection or suspension. Targeting 2 fouls would result in an automatic ejection and potential suspension.