The B1G is now advertising with the Yankees.
Check out the ad on the backstop at @Yankees spring training facility. #B1G pic.twitter.com/6ob04BjGia
— Brent Yarina (@BTNBrentYarina) March 18, 2014
I think it's great that Jim Delany and the boys are trying to expand interest in the conference but it's going to be an uphill slog to make the northeast B1G country. What do you guys think? Is it worth even trying to make NYC and Jersey college football fans, or are we just wasting our time? How should the B1G go about it?
