DISCLAIMER: Mods, if this post is not in its proper forum, please feel free to move it to the correct place.

I have a dilemma. My best friend, who is in his final year of PhD program, purchased student season tickets for the first time. He is looking to sell tickets to some high profile games (i.e. Oklahoma, PSU). I have never had the experience so I thought I would come on here to ask my fellow Buckeyes (and Elevenwarrior's) for advice.

In your experience, what media gives the best return for selling tickets? Looking forward to your suggestions.