Todd Sibley Jr., a 2017 four-star running back out of Akron Hoban and Ohio State commit, boasted last summer he had never dined at Chipotle. Industry analysts (read: me) declared it would be a terrible omen for the burrito conglomerate's #brand if it lost the Ohioan #teen market.
Let's take a look at how that #brand has fared over the last year, shall we?
The file name of that image is NotGood.jpeg. Since then, Chipotle tried to win back customers by giving away food. It didn't work.
No, it's clear what Chipotle needs is ol' fashioned American innovation. That was provided today, from all places, by Ohio State sophomore long snapper Liam McCullough, who devised a way to put a half-eaten burrito down without its contents spilling all over your plate.
Does anybody else tear the foil off of their @ChipotleTweets burrito to make a burrito stand? Or is that just me... pic.twitter.com/k1VEmnZAyF
— Liam McCullough (@LiamMcCullough2) May 20, 2016
This is such a power move that Patrick, Chipotle's venerable social media guru, stood in awe:
@LiamMcCullough2 That's....genius. -Patrick
— Chipotle (@ChipotleTweets) May 20, 2016
Don't count out Chipotle just yet, investors! This move is a game-changer. Hopefully McCullough gets his royalties when Patrick inevitably runs this idea up Chipotle's chain of command.
