Oregon does a lot of cool advertising/promotion of themselves, but I'm not sure if a scratch-and-sniff is one of them.
Yes, that's right... their 2014 season tickets will smell like Carl Jr. burgers. I've never had a Carl's Jr. burger, and normally burgers smell delicious, but I'm not sure why my football ticket would need to smell like a fast food burger.
Unless.... unless this is a devious marketing ploy to get me to buy more Carl's Jr. burgers.
I guess you win again, capitalism.