Brady Hoke's Title Expected to Become 'J. Ira and Nicki Harris Family Head Football Coach'

By DJ Byrnes on February 17, 2014 at 2:35p

Brady Hoke is about to do what Bo Schembechler never did: become an endowed Michigan Man. Much like how Stanford's offensive coordinator position is now known as the Andrew Luck Director of Offense, Brady Hoke's official title is expected to get a name change this week due to a $10 million endowment. Michigan's head football coach will be named the J. Ira and Nick Harris Family Head Football Coach.

From the Detroit Free Press:

The head football coach is responsible for preserving, enhancing and passing along the rich history and tradition of Michigan football to the next generation of student-athletes on the team,” the communication to the regents states. “This endowed position will strengthen the program for years to come and ensure that future generations of student-athletes will continue to benefit from outstanding coaching and leadership.”

Michigan trustees are expected to green-light the endowment this week. The title change will go into effect on March 1st.

Brady Hoke is 26-13 in three years as Michigan coach. The Wolverines finished 7-6 last year.


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tennbuckeye19's picture

Soon to be the Former J. Ira and Nick Harris Family Head Football Coach.

+12 HS
OSU_1992_UFM's picture

Im telling ya, it should be "Chief wing eater"


Over/under on how many that walrus can eat......line is 50

Spring football is like non-alcoholic beer.  It looks like what you want, but only intensifies your desire for the real thing--Earle

+2 HS
DJ Byrnes's picture

To be fair, wings are absolutely delicious. The only reason I don't eat 50 in a sitting is because my little baby stomach can't handle that much awesomeness.

Californian by birth, Marionaire by the Grace of President Warren G. Harding.

OSU_1992_UFM's picture

Hoke doesn't have a little baby stomach lol

He looks like hes smuggling hams from the grocery

Spring football is like non-alcoholic beer.  It looks like what you want, but only intensifies your desire for the real thing--Earle

+1 HS
Seattle Linga's picture

Good point but he has been stretching out his stomach since he was a little boy and all those years of hard work have to pay off for something.

teddyballgame's picture
+7 HS
740Bucks's picture

Football is complicated, a buffet... not so much!!

Up-vote for calling him 'Walrus"

"My idea of a good hit is when the guy wakes up on the sidelines with train whistles blowing in his head." - Jack Tatum

+1 HS
Chief B1G Dump's picture

Only because Chief B1G Dump is already taken...but I will sell it to him for less than $10mill.

+1 HS
hit_the_couch's picture

Question: is that boneless or regular? 

And then I told her...i'm no weatherman, but tonight's forecast is calling for several inches!

OSU_1992_UFM's picture


Spring football is like non-alcoholic beer.  It looks like what you want, but only intensifies your desire for the real thing--Earle

NCBuckeye2011's picture

Hey let's cut them some slack! They didn't go 6-7 they went 7-6! ;)

rosycheeks's picture

This is the definition of "buy low" by the Harris family.

+3 HS
JYBUCKEYE's picture

Talk about missed opportunities. I'm looking at you Pizza Hut, Dominoes, and Little Caesers.

+4 HS
AngryWoody's picture

This is genius. I'm imagining "Pizza Hut Handmade Pan Pizza Memorial Head Michigan Football Coach, Coach Brady Hoke" or "Dunkin Donuts Dozen Glazed and Small Coffee and Five Kids Jugs of Chocolate Milk Head Football Coach Brady Hoke" or "Colonel Sander's Finger Lickin' Coach Hoke"

Our Honor Defend!

+7 HS
Seattle Linga's picture

This advertisement is being brought to you by a grant from the foundation of Krispy Kreme University.

+2 HS
Killer nuts's picture

That's an incredible advertisement by Krispy Kreme, I've watched this ten times in a row and never craved a doughnut so much in my life

ChazBuckeye's picture

Great for them...

Some people think we’re the hunted.I don’t feel that way at all.We’re the hunter.Everybody wants an angry football team.Everybody wants a team on edge and a hungry team.If you’re a hunter,that usually equates to being hungry.

BKshepherd's picture

Please tell me we are above something like this.....


+2 HS
PittBuckeye's picture

Ohio State is not above large piles of money.

+3 HS
DJ Byrnes's picture

Yeah, you're kidding yourself if you think OSU is turning down $10 million to alter a football coach's official title.

Californian by birth, Marionaire by the Grace of President Warren G. Harding.

BuckeyeRick's picture

Jim Tressel should have donated the $10 million to Michigan for the endowment so he could name the position. He could have named it the "Jim Tressel Owned Michigan Head Football Coach" or something like that...

+7 HS
PittBuckeye's picture

Arnold Schwarzenegger should donate money to any school really to name the strength and conditioning position the "The Arnold Schwarzenegger head of being here to pump you up"

+2 HS
GoBucksToledo's picture

Really would have expected Domino's to be making this endowment.

+1 HS
MVJ's picture

IMHO, the humor in this story is that a $10M endowment to athletics is so unnecessary. An athletics department that already spends significant money on the following ( or ), shouldn't necessarily need to endow what could arguably be the most visible public employee in state. This coming from a school that goes to such lengths to not feature any advertising inside Michigan Stadium (

I'm a loyal Buckeye, but spent some time living/working in Ann Arbor, and there are numerous other facilities on that campus that have not been updated since they were built in the 1930's. Clearly, public schools don't turn down money, but I seriously wonder if the development officer who managed this gift took any time to suggest areas in the University where $400,000 a year would have made a MUCH bigger impact. That's where I hope Ohio State would manage this situation differently, if we're ever approached by someone with so much dinero.

"You win with people "

+2 HS
Chief B1G Dump's picture

scUM staff and fans most definitely fart into their own wine glasses then sniff it.  Or, endow their wine glass with farts, rather...


+2 HS
OSU_ALUM_05's picture

How does the name get worked into the conversation?  There's J. Ira and Nick Harris Family Head Coach Brady Hoke and his *ichigan Wolverines leading his team onto Schembechler Field at *ichigan Stadium today, Herbie.  That's right Brent - I've been looking forward to this game for a while.  I'm interested in seeing whether the Lion's Den Adult Novelties Offensive Coordinator has been able to teach the Kraft Macaroni and Cheese Quarterback to work with his Dropbox Wide Receivers and Trojan Condom Tight Ends to complete more passes.  Before the Bitcoin coin toss, we'd like to remind you J. Ira and Nick Harris Family Head Coach Brady Hoke's headset has been sponsored by Manti Teo's girlfriend.  Well it looks like *ichigan has won the Bitcoin coin toss and *ichigan has elected to defer until the 2nd half.  *ichigan's kicker is setting the football on the Lipton Iced Tea kickoff tee and readying himself for the kick.  The kicker's hand goes in the air .... and we'd like to take this time to remind you to wave your hands around like you just don't care, courtesy of the gang of angry rappers with a revolver pointed at my skull.  Appalachian State receives the kick and returns it 100 yards for the Roswell Tourism Center and Visitor's Bureau Touchdown.  ...... and so forth .....

Yeti's have feelings too.

+5 HS
Doc's picture

Well done and Bravo!

CJDPHoS Member

The Official DDS of 11W

OSU_1992_UFM's picture

Well that was...clever

Very nice lol

Spring football is like non-alcoholic beer.  It looks like what you want, but only intensifies your desire for the real thing--Earle

hodge's picture

My fellow Buckeyes, let us be thankful for three things:

  1. Dave Brandon isn't our Athletic Director
  2. Brady Hoke isn't our head coach
  3. Tradition actually means something in Columbus
+6 HS
BuckeyeNation_330's picture

If I could give this a million Helmet Stickers I would

"Bleed Scarlet, Die Gray"

MN Buckeye's picture

I will admit that Brady is well-endowed, with something, anyway.

Whoa Nellie's picture

Yes.  With man boobs.

“Don’t fear criticism. The stands are full of critics. They play no ball. They fight no fights. They make no mistakes because they attempt nothing. Down on the field are the doers, they make mistakes because they attempt many things.”

+1 HS
FROMTHE18's picture

what the hell is this? or a better question may be, why the hell does this type of thing exist?

Alex Boones Liver's picture

Wow, call me old school but tying a endowment to a job title doesn't seem right no matter what school. The Title "Head Coach" should be just that.  I suppose some people will do anything for a price, and those folks up north don't mind pimping their title of Head Coach out for 10 million. A couple of observations-  A: What does that make Coach Hoke...Head...?  B: "J. Ira and Nicki Harris Family Head Football Coach" will fit on any shirt that Hoke owns. 

Arizona_Buckeye's picture

It would have been much more appropriate if it was the Dominoes Extra Large Doughnut Stuffed Crust Triple Meat Meat Lovers Pizza Head Football Coach!

The best thing about Pastafarianism? It is not only acceptable, but advisable, to be heavily sauced

ShowThemOhiosHere's picture

TTUN trying to keep it 3 hunna.

Class of 2010.

Young_Turk's picture

I guess the J. Ira and Nicki Harris like to give Head Football Coach has a weird ring to it.


bigbadbuck's picture

For him to be endowed to the point where Mrs Hoke could actually see something over his stomach, oh wait you said endowment not endowed, thank goodness.

Gentlemen, you can't fight in here, its a war room