It's fun to imagine what he's saying. Although, it's probably this, but boiled down into five syllables and some thunder:
"We don't apologize for it being hard, do you understand that? We don't apologize for that one bit. In fact, you will work harder here than anybody in the country. You will be tougher here than any team in the country. We don't apologize for that. We celebrate that." →
This man needs a nickname.
[He's actually saying "Reach!"]