Nine years ago, ESPN didn't even cover National Signing Day.
This year, the network will air 10 continuous hours of coverage, embed reporters at 13 different schools and feature 17 on-air player commitments.
It's become a veritable college football holiday.
Live coverage begins with ESPNU's National Signing Day special at 9 a.m. ET and will include live look-ins from SportsCenter, an ESPN simulcast from 3:30-4 p.m. and the wit and insight of former coaches Gene Chizik (Auburn) and Derek Dooley (Tennessee).
Quint Kessenich, part of an ESPN college football broadcast crew with Urban Meyer in 2011 – they did the Akron game together and would have done Michigan had Meyer not pulled out of the broadcast – has been assigned to Ohio State and will report live from a fax machine at the Woody Hayes Athletic Center.
12 other reporters, six of them at SEC schools, will provide similar coverage.