Urban Meyer, Buckeyes Make Appearance in New Nike Commercial

December 6, 2013 at 4:44p    by Jordan Wagner    
38 Comments

Nike just released a new winter commercial titled "Winning in a Winter Wonderland," which includes a scene of Urban Meyer singing and a shot of the Buckeyes facing off against the Spartans in a snow-covered Shoe.  

While it appears Kenny Guiton is Ohio State's quarterback in the video, Nike actually put fake names on the back of the jerseys. 


38 Comments

Comments

nfischer's picture

They definitely know how to end a commercial...in the 'Shoe!  Pumped for tomorrow! Go bucks!

buckeyerose's picture

Sweet!  But where's TBDBITL, come on Nike.  
 

Just win!  

BassDropper's picture

A script "Just Do It" at the end of the video would have been sweet.

DIRECTIONER

OSUStu's picture

I work in marketing for Nike and would like to make you an offer.

If you always put limits on everything you do, physical or anything else, it will spread into your work and into your life. There are no limits. There are only plateaus, and you must not stay there, you must go beyond them.  ~ Bruce Lee

BassDropper's picture

what would that be?

DIRECTIONER

OSUStu's picture

Phil Knight's personal attaché.

If you always put limits on everything you do, physical or anything else, it will spread into your work and into your life. There are no limits. There are only plateaus, and you must not stay there, you must go beyond them.  ~ Bruce Lee

BuckeyeStrong2's picture

Maybe Nike can do this in a future advertisement... Dotting the I and all! Go Bucks!

ATXbucknut's picture

Dang, when were the shots of the Shoe filmed? Is the stadium filled with 102,000 extras or is it CGI?

buckeyeEddie27's picture

Has to be CGI.  Know a guy who works at The Shoe. When I asked why The Shoe was all lit up on like a Wednesday night he said there was a commercial being filmed. This was about a month ago so I assume it was this one.

I know there's a game Saturday, and my ass will be there.

causeicouldntgo43's picture

Looks like the Indiana game (I was there and it was surreal when the snow came). I suspect they may have used a few real shots from that game, like the overhead shot of the stadium (with the "just do it" CGI'd in), some of the real stadium shots look to have been used with the football actors superimposed during certain plays.
Hard to tell, but the "players" looked to be actors - they were wearing grey under-sleeves in the commercial, but they weren't that night (I think mainly only Shazier wore grey underneath his jersey that night if what I recall was correct). The helmets aren't real Buckeye helmets - too dull looking.
What a great commercial - and great for recruiting!

Nkohl13's picture

No that wasn't from the Indiana game. The stadium was more than halfway empty by the time it got dark.

hansman's picture

That is awesome! I feel like it puts the whole weather/mason-dixon line argument into perspective through pics and not words.

ScarletNGrey01's picture

Don't quit your day job Urban.  I thought my voice was bad LOL.

The will to win is not as important as the will to prepare to win. -- Woody Hayes

Idaho Helga's picture

LOL I thought the exact same thing.  I wonder if he got a few takes on that.

HighBallAce's picture

LOL....He was pretty flat....lol

Gametime's picture

Some foreshadowing here? OSU vs. Sparty and Kenny G throwing a TD to Chris Fields??? Hmmmm...

...I too dream in color and in rhyme
So I guess I'm one of a kind in a full house
Cause whenever I open my heart, my soul or my mouth
A touch of God rains out...

TilstheHun3's picture

Look who it is at the :49 second mark! #13

Hopefully it will be during mop up duty...

What is this? A center for ants?!? How can we be expected to teach children to learn how to read if they can't even fit inside the building?
 

BassDropper's picture

Could Kenny G sue Nike similar to the former players suing EA

DIRECTIONER

okiebuck's picture

So who gets to play it first on the tube; espn Game Day or Fox during it's B1G pre game show?

"Fate has cards that it don't want to show"

toledo_buckeye's picture

Just saw it on Gameday

Brutus's picture

There isn't a Nike jinx that we know about, is there? I had to do all sorts of obsessive rituals to counteract the jinx SI put on us earlier this week.  I'm just wondering if I'm going to need to step things up for this.  Man, it's going to be a long night. 

TilstheHun3's picture

"I had to do all sorts of obsessive rituals to counteract the jinx SI put on us earlier this week."

^ this comment reminded me of those "It's Only Weird if it Doesn't Work" Bud Light commercials... Try some Quinoa!

 

What is this? A center for ants?!? How can we be expected to teach children to learn how to read if they can't even fit inside the building?
 

gwalther's picture

BALLER

Class of 2008

John Brandon's picture

Urban sounds so enthusiastic

Scott's picture

He absolutely should have yelled his part at the player.

Class of 2008

brandonbauer87's picture

I'm guessing this is why Shazier and Braxton have been wearing those goofy sleeves. 

KingsRite's picture

Boy will the SEC Homers be all over this. Love it!

“I have yet to be in a game where luck was involved. Well-prepared players make plays. I have yet to be in a game where the most prepared team didn't win.” -Urban Meyer-

DefendYoungstown's picture

This doesn't explain why Shazier had that "blue collar" hooded grey sweat shirt thing on a few games back...

What we can't do in the air we'll do on the ground.

Nick's picture

That is awesome!!!

00Buck's picture

TICK.....TOCK.....TICK.....TOCK....... AND THE PLOT THICKENS..........TICK....TOCK..........TICK.......TOCK

Upon this Rock, I build my house....and Let no man put asunder

Kurt's picture

Nike couldn't do a commercial like this for an ESS-EEE-SEE school.

northcampus's picture

I bet this purposely runs during the SEC title game (with potential OSU recruits watching).  This commercial was a home run in terms of subtlety taking the audience through an admired stage (playing in cold weather) that has been used in a negative manner against OSU and the midwest schools during the recruiting of 'warm weather' players who may have never even been on a field in conditions under 50 degrees.  The only thing missing from this spot was LeBron on the sidelines cheering on the Bucks.  But even without the King, this commercial is absolute gold for OSU (and even MSU).

theDuke's picture

Your recruits. Hand them over. 

theDuke

oldbuckeyedave's picture

go bucks beat sparty, annoy espn and the sec

Dave

Youngbuck85's picture

This. Is. Awesome.

andretolstoy's picture

Is Urban contractually obligated to take part in this mess because of our Nike agreement?