The American Athletic Conference (née Big East) Has a New Logo

By Jason Priestas on May 30, 2013 at 12:17a
The new logo for the American Athletic Conference

The American Athletic Conference, the group that rose from the ashes of the old Big East, has a new logo.

"It's a bold look," conference commissioner Mike Aresco said. "Obviously this is a media world we live in, and we wanted to make sure we had the kind of mark that would be distinctive and would make an impact when people saw it. We wanted it to be something people would like and remember, but the notion really was to make it as simple as possible but also strong."

The league took the step of going to every campus in the league to get feedback from coaches, administrators and athletes. Is this a case of design by committee or does it work?

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703Buckeye's picture

Looks like some generic logo that can be found in NCAA Football or Madden.

"Attack the Strong, Trample the Weak, Hurdle the Dead!"
-Former OSU S&C Coach Lichter

thowen79's picture

Personally I think the name and the logo are both pretty generic, but I guess it's pretty difficult to throw a bunch of teams from two different conferences together and come up with something creative that isn't goofy.

Hovenaut's picture

Aresco must be looking through 'Murica colored glasses.

Seriously, looks more blah than bold. But hey, go nuts AAC.

BED's picture

The Ohio State University, College of Arts & Sciences, Class of 2006
The Ohio State University Moritz College of Law, Class of 2009

gwalther's picture

I think that logo is solid. It may not be amazing, but it doesn't suck. Regardless, no logo will elevate the playing abilities of the teams that make up the conference.

Class of 2008

BuckeyeSki's picture

The American Athletic Conference, of America!

Banned from BlackShoeDiaries since 2008. Crime: Slander/Defamation of Character Judgement: Guilty

AngryWoody's picture

Not bad kid.

Our Honor Defend!

OSUStu's picture

It beats the pants off this:

If you always put limits on everything you do, physical or anything else, it will spread into your work and into your life. There are no limits. There are only plateaus, and you must not stay there, you must go beyond them.  ~ Bruce Lee

stevebelliseeya's picture

Personally, I like this one
because it reminds me of one of my favorite bands...

"We are eternal. All this pain is an illusion." - Tool

Earle's picture

Reminds me of the old AFC Logo:

Snarkies gonna snark. 

IBleedSandG's picture

To me, that crooked ass star looks like crap.


JBuckeye's picture

They had to lighten the middle so it would look good in black and white.  At least they thought of that, a lot of logo designers don't think of things like that.
It would have been cool if they filled the A with an American flag, but what do I know?

Alice in Aggieland's picture

Gradients are a pain in the ass for printing and stitching, though. And the gradient in the wordmark makes it harder to read. The whole thing is overworked, IMO.

JBuckeye's picture

Oh yeah.  I'm quite certain that anything embroidered will be one color instead of a gradient. 

MediBuck's picture

Generic. I suppose that works in some capacity. Never had anything against the Big East. Hope this helps them regain some mojo...

"There is a force that makes us all brothers, no one goes his way alone." --Woody Hayes