The American Athletic Conference, the group that rose from the ashes of the old Big East, has a new logo.
"It's a bold look," conference commissioner Mike Aresco said. "Obviously this is a media world we live in, and we wanted to make sure we had the kind of mark that would be distinctive and would make an impact when people saw it. We wanted it to be something people would like and remember, but the notion really was to make it as simple as possible but also strong."
The league took the step of going to every campus in the league to get feedback from coaches, administrators and athletes. Is this a case of design by committee or does it work?