"We're Just Trying to Make You Show Up"

April 27, 2013 at 10:31a    by Chris Lauderback    

Okay, so the headline isn't a direct quote from David Brandon but it's pretty close. 

Earlier this week, UM increased the price of student football tickets roughly 23% and made them all general admission. Brandon points out the increase isn't about gouging students to create revenue for an athletic department that netted $136 million last year. Instead, the increased profit will go toward the rec program. 

Another big reason for the changes is the amount of empty seats in the student section. Apparently, 25% of Michigan student tickets sold end up being no-shows. Another 50% are late arrivals. That's right, 25% no-show, 50% late arrival. My guess is that a lot of that is because the team is janky but Brandon has a different thought:

"If you pay a price for a ticket, how much of an investment are you making in that ticket? We did a study to find out what other schools are charging for student tickets, because maybe we're too low. Maybe one of the reasons students aren't showing up is because they feel like they haven't made enough of a significant investment in the ticket."


"That wasn't our motivation. Our motivation was to get the students into the seats and be there to support the team."

25% no show, 50% late arrival. At a 22,000 student ticket population, that's 5,500 no shows and 11,000 late arrivals. /NELSON



Hovenaut's picture

Best quote by Nelson Muntz


We have filled the Braxton Miller position.

Unky Buck's picture

You gotta nuke something...

If you jiggle your monitor, does that make a jiggly gif?

GoBlueBlood's picture

Just some input, but those numbers (25% no show, 50% late) are BS. Maybe they took the statistics from one specific game, or maybe they consider late showing up after the players begin their warm-ups, but it is not accurate. They are undoubtedly using these statistics as a ploy to make their point.
Part of the reason the increase is 23% is due to an additional home game this year. That's never mentioned when this new change is discussed. While that only accounts for about half of the 23%, it does show he didn't just increase ticket prices from $30 > $38 overnight. 
The police force in Ann Arbor also began locking down preparties about 2 years ago. They still happen, and for a good majority of the morning, but the police attempt to shut them down between 10-11am. You've gotta think the athletic department gave them their opinion on the matter. My freshman year, most preparties extended through the first few minutes of the game. The girls don't want to leave, therefore those guys attracted to them will sacrifice the first 5 minutes of the game and not leave. 
Just putting this into context for those of you curious. I personally was sold on the donut idea, but I guess paying an extra $5 per game will make me show up an hour earlier... /s 

Chris Lauderback's picture

Yeah, I can't believe those no-show / late arrival numbers are totally accurate either. But since they work well for an OSU site, I pretended to take Brandon's word on it as the gospel. 

tdible2132's picture

I like your style Christ.

Crimson's picture

He's not a savior, just a staffer.

Chris Lauderback's picture

True. I'm in my bare feet right now though if that helps TDIBLE's case.

Grant Edgell's picture

Hallelujah. Amen. Shalom. Merry Christmas.

tdible2132's picture

This is pathetic.  Come on Michigan, get your act together.

cajunbuckeye's picture

I never have, and never will, support Michiscum. However, I do support the scUM students decision to not attend the games.

An angry fan...rooting for an angry team...led by angry coaches

OSUinFl's picture

Maybe you should have more big games  later in day.

OSUinFl's picture

Hoke wants give free passes to Golden coral if students show up early. After the games Hole will meet the students to help shut down the coral.

MN Buckeye's picture

Way to go.  Increase student ticket prices to fill the stands with students.

mr.green's picture

60 percent SEC copying Pom Pom shakers; 30 percent Red Sox fan copying Sweet Caroline singers; 10 percent head up the arse Michigan students. 
Oh and 100 percent shouting You Suck when the visiting team is up 20 and punting. 
I believe that is a better break down of the Michigan student section.

bigbadbuck's picture

Well the real test will be to see if the Missagain students take them up on their generous offer

Gentlemen, you can't fight in here, its a war room

hail2victors9's picture

I know it shouldn't matter, and since I tend to arrive in my seats 60-90 minutes before game time, I can't classify myself as a member of this group, but last year's home schedule was terrible.  MSU...MSU...Sparty was the marquee game.  AF, UMass, Illinois, NW, and Iowa.
Again not an excuse in my eyes, but the schedule has to be acknowledged if they're seeking pertinent data. 

Those who stay will be CHAMPIONS!

~Bo Schembechler