Cal Unveils New Logo, Uniforms

April 11, 2013 at 10:00a    by Jason Priestas    
26 Comments
Cal's new unfiroms will be on display this fall when Ohio State visit the Bears.

It's always nice to know what the enemy will be wearing.

Among the changes fans will see are uniforms that portray a coherent theme throughout all sports, consistent use of Cal’s blue and gold colors across a wide range of platforms from uniforms and team performance gear to signage and advertising, as well as a new Bear logo that comes alive with renewed spark and energy. However, one significant element will not be altered: the Golden Bears’ most enduring and iconic mark - the script Cal - will continue as the primary logo for all of the University’s intercollegiate athletic teams.

Cal's new football uniform.

Maybe we're desensitized after the Adidas-Zubaz debacle, but these could be worse.

Ohio State visits Cal's Memorial Stadium on September 14.


Comments

cronimi's picture

Archer gif auto-upvote. Well done, sir.

causeicouldntgo43's picture

Those colors on any football uniform just plain suck.............

tdible2132's picture

Everyone should go and google the logo of Missouri State... Cal like to copy much??

439LawDog's picture

you are correct sir...any combination of yellow and blue but I'm pretty sure I'm biased concerning that. On the other hand would have to give them an upvote for the bear logo...not bad at all.

AJW_16's picture

I think that the Bear theme is pretty sweet, especially with the numbers. Subtle, but very cool.

"Sometimes you eat the bear and sometimes the bear eats you." 

GoBucksToledo's picture

Was about to say the same thing myself.

TBDBITL0509's picture

You won't notice it on the field or TV, but I think it would be a cool jersey to collect if you were a Cal fan.

AJW_16's picture

For sure. With the in-your-face gaudiness of the Oregon-type uniform, I think Cal's subtle take is nice.

"Sometimes you eat the bear and sometimes the bear eats you." 

OSUStu's picture

With the exception of the color scheme, I think these unis are beautiful.  Bold, clean lines with some nice subtle detailing.

If you always put limits on everything you do, physical or anything else, it will spread into your work and into your life. There are no limits. There are only plateaus, and you must not stay there, you must go beyond them.  ~ Bruce Lee

Earle's picture

The bear on the sleeve looks like something from a Rorschach Test.

Just say no to italics abuse.

TheShookster's picture

Despite the colors I like the bear design....They should be like Maryland and design their helmets like the state flag. Who doesn't love the California state flag?

FROMTHE18's picture

There is but one state flag that I love

DefendOhio's picture

How cool would it be to have OSU put the state flag on their jersey? Just like a little patch or something small. I have wanted that for years. 

IBleedSandG's picture

+1. Yeah, they really should work on incorporating the state flag. Pants or jersey, somewhere.

"You pick up the rifle and go as hard as you can possibly go."
-UFM

USMC11917's picture

The state flag would look cooler if they had a white block o surrounding the red.

doodah_man's picture

That.

Jim "DooDah" Day
It is hard to play dirty against a man who picks you up.

Kurt's picture

I like that idea.  It's a good flag.  The other state flag I like (apart from Ohio's, obvs) is Colorado's.

IBleedSandG's picture

Pretty cool. The bear on the sleeve is cool, but the fact that it is black kind of throws it off. I think the bear in the numbers looks alright.
Nike's uniform game is way better than that of adidas.

"You pick up the rifle and go as hard as you can possibly go."
-UFM

Grant Edgell's picture

Go home, Cal. You're drunk.

Grantschu54's picture

Buried in the press release was that Cal's mascot will be changing to this.

What do you need water for, Sunshine? We're Stretching and You're a Kicker!

AJW_16's picture

Looks like an Ewok. I would kill to see the stadium at Cal do a "E-chub nub nub" cheer (pre special edition, of course).

"Sometimes you eat the bear and sometimes the bear eats you." 

Nkohl13's picture

That looks like a Nittany Lion to me 

headina's picture

West Virginia? 

GO BUCKS

M Man's picture

It's not so bad, by Cal standards.  They've been veering off into questionable uniform territory for years.
The "script Cal" logo is the one sweet thing they've got and when I saw this thread's title, I panicked.  Great to see that they are keeping that, hopefully forever.