Ohio State continues to dive deeper into the name, image and likeness game.
In preparation for athletes to begin making money on July 1, the athletic department announced it has "engaged with" Anomaly Sports Group, a Columbus-based company that will provide protective education and consultation on NIL. This partnership follows Ohio State's creation of THE Platform, which was created – with the backing of Opendorse – for athletes to "capitalize on their name, image and likeness."
All of Anomaly's offerings will be included in THE Platform, per the athletic department.
From Ohio State's press release:
Anomaly will prepare student-athletes for success amidst the challenges and responsibilities of maximizing their full NIL potential. Led by Luke Fedlam, a non-agent sports attorney, Anomaly’s NIL protective education curriculum, in partnership with TeamAltemus, will focus on intellectual property protections and business-level decision-making, due diligence, financial management and contract analysis for both marketing and entrepreneurship opportunities.
Anomaly is led by Luke Fedlam, a sports attorney who is not an agent. Head coach Ryan Day, in a statement, said that Fedlam has been a "tremendous resource" for Real Life Wednesdays.
“Luke has been a valuable resource for our teams for many years,” senior associate athletic director Carey Hoy said in a statement. “He is respected and trusted by our coaches and student-athletes. As we move into the NIL space this summer, we felt it was important to have two experts in the field in Anomaly and TeamAltemus educating our student-athletes on contracts, NIL advisors, and business financial management. We are fortunate to have Luke right here in Columbus and look forward to having them both on campus and interacting with all of our teams.”