The author of this SI article claims, "Unfortunately, Cincinnati’s football team is at best No. 4 in the city’s sports pecking order behind Ohio State, the Bengals and the Reds."

Given what I've read on 11W, this writer's assessment seems wrong:

http://www.si.com/college-football/2015/06/24/big-12-expansion-conference-realignment-oklahoma-david-boren