http://money.cnn.com/2014/10/22/investing/dominos-pizza-hot-again-stock-record/index.html?iid=Lead&hpt=hp_t4

I particularly like this comment:

The "secret sauce" for Domino's (DPZ) success isn't complicated: The pizza is actually better now, and the marketing campaigns are cheesy good instead of just cheesy. (emphasis mine)