Below is a passage from an article in USA Today. Is it a look into the future of college athletics?

https://www.usatoday.com/story/sports/ncaaf/2026/05/05/duke-basketball-a...

"This money grab began with coaches and moved to players, who were finally rewarded for their critical role in the game. It will eventually move to universities, who can no longer carry the load for those who can’t carry for themselves. 

Why should Ohio State’s brand and power be used to supplement the Minnesotas of the world? If you don’t think this is happening — and a lot sooner than you think — you’re the same person who thinks the player movement toothpaste can be put back in the tube."