Could it be?  Are we coming to the end of the .gif?  Seems Imgur has decided to evolve the old technology into something better. 

You can read up here: http://gizmodo.com/imgur-just-invented-a-new-gif-format-heres-why-it-mat...

Or even see what the new .gifv will look like here:http://imgur.com/blog/2014/10/09/introducing-gifv/