The College Football Playoff, out of misplaced respect for the Rose Bowl's #brand, held firm on its New Year's Eve semifinals.
ESPN and advertisers lost a lot of money as a result.
Overnights: 9.9 for Cotton and 9.7 for Orange. Last year's semis were 15.5 for the early game and 15.3 for the late one.
— John Ourand (@Ourand_SBJ) January 1, 2016
To be fair, not only were the games on New Year's Eve but they were poor and none of them featured The Ohio State Buckeyes.
Source: @Ourand_SBJ
