How much would it take to sell your soul to the Devil? For Indiana, that price is apparently $53.6 million.
Indiana announces new adidas deal, nearly doubles value of previous deal. Worth $53.6 million, annual investment from $3.7 mil to $6.7 mil.
— Adam Rittenberg (@ESPNRittenberg) August 18, 2015
I suppose it's not a bad bit of business, but is $6.7 million enough to pull the Hoosiers out of mediocrity? I'm not about to put a bet down on that.
Source: @ESPNRittenberg
