Donuts apparently aren't enough of a lure to get Michigan folks to attend their football games. Michigan will be giving away LED-light up bracelets to fans upon entering Michigan Stadium for their game against the Fighting Irish of Notre Dame.
Is there anything more hokey than give-aways to fans in order to achieve some uniform look within the stadium? At first, I was baffled by Michigan giving away things that are trademarks of raves, but then I remembered the alcohol-and-weed fiesta some Michigan students tried to throw earlier this year (they were arrested) and it all made sense.
Regardless, it's amusing to watch what depths Michigan will plunge in order to create some sort of atmosphere in their industrial warehouse of a college football stadium.