What was your favorite Super Bowl commercial?

04 February 2013
56 Comments

Comments

Urbstache on 4 Feb 2013 - 7:27am #

I'm glad I'm not the only one that thought the farmer commercial was badass. Definitely not your average SB commercial

Urban Warfare

lcrumley89 on 4 Feb 2013 - 8:55am #

I agree completely, as a guy who grew up working on farms with livestock (and who now works for John Deere) the farmer commercial was awesome. But the Budweiser Brotherhood one also hit home.

“There are some people addicted to alcohol, some people are addicted to gambling,” Luginbill said. “Urban Meyer is addicted to football, and he’s addicted to winning.”

BSTP DeCon on 4 Feb 2013 - 8:09am #

I busted up laughing at the Dorito's Goats 4 Sale commercial lol. Was dying when it screamed!!

dubjayfootball90 on 4 Feb 2013 - 10:08am #

This one was my favorite as well.

buckeyedude on 4 Feb 2013 - 8:24am #

I was mesmerized by the homage to the farmer (Ram) commercial. I think it's about time they get some respect and appreciation from the general population. Definitely the best commercial.

"Here officer, hold my beer while I find my license."

andyb on 4 Feb 2013 - 9:01am #

uhh..Leon Sandcastle! Hilarious!!

buckeyebart on 4 Feb 2013 - 9:25am #

Go Daddy, by far. I cracked up laughing out loud.

toad1204 on 4 Feb 2013 - 11:20am #

The more you see it the more you can see in Bar's face just how much shes does not want to make out with the kid. Wonder how many takes it took to get it right. Hopefully for the kid it was around 10-20.

Nothing like dancing on the field in 02...

BuckNutInAnnArbor on 4 Feb 2013 - 11:37am #

He totally maxed out what he could get. Supposedly up to 45 takes for the commercial!

http://www.adweek.com/news/advertising-branding/bar-refaeli-swaps-spit-j...

"...but then again 'Michigan' and 'huge mistake' are synonymous so that shouldn't have been much of a surprise to anybody." - Mark Titus

osubuckeye4life on 4 Feb 2013 - 9:54am #

The Meatloaf M&M one was pretty good I thought.

Stain lifter one with the SF fan and the "Montana Stain" was good.

Samsung one with Seth Rogan, Paul Rudd, Bob Odenkirk (Saul Goodman from Breaking Bad) and Lebron James.

Though out of those I would probably say the Ram Trucks Farmer one.

J.Mo on 4 Feb 2013 - 1:27pm #

Better Call Saul!!!

It's all about who the spokespeople are.

buckeye76BHop on 4 Feb 2013 - 10:02am #

Ram Truck Farmer was my fav with the Taco Bell coming in second;-)

My biggest reason for the Ram Truck one was because that guy you heard's name was Paul Harvey. He used to have a segment on 610 AM WTVN out of Columbus. My Dad used to listen to him all the time...that's how I noticed the voice. Good Day...

"There's nothing that cleanses your soul like getting the hell kicked out of you."
"I love football. I think it is most wonderful game in world and I despise to lose."
Woody Hayes 1913 - 1987

Poison nuts on 4 Feb 2013 - 11:20am #

My step dad used to listen to Paul Harvey, which in turn made me listen...His "Rest Of The Story" segments were always mesmerizing..

The world is full of kings & queens who'll blind your eyes & steal your dreams - it's heaven & hell - Ronnie James Dio.

cinserious on 4 Feb 2013 - 11:49am #

R.I.P. Paul! Good day.

"Get him a body bag, Yeah!"

Alex on 4 Feb 2013 - 10:03am #

Samsung or the Tide (Joe Montana stain) would be my votes

sb97 on 4 Feb 2013 - 10:09am #

I voted farmer but the Clydesdale thing was just as good. I also really liked the commercial where the kid went to Prom by himself, kissed the Girl, and drove home with a black eye thinking "WORTH IT"!

progolfer107 on 4 Feb 2013 - 10:10am #

Tide gets my vote.

Although "More of everything skywaitress" was good as well.

Earle on 4 Feb 2013 - 10:15am #

The funny thing to me is that I don't even remember what was being hawked in some of the ads, even though I enjoyed the commercials. Kinda defeats the purpose of the advertisement if you can't say what the product was afterward.

UrbzRenewal on 4 Feb 2013 - 10:29am #

I would vote Audi as the best, Farmer/GoDaddy as the most effective as far as being memorable/targeting demographics.

buckeye76BHop on 4 Feb 2013 - 10:46am #

The sound accompaniment for the GoDaddy commercial almost made me throw up...for real...I'm not kidding btw.

"There's nothing that cleanses your soul like getting the hell kicked out of you."
"I love football. I think it is most wonderful game in world and I despise to lose."
Woody Hayes 1913 - 1987

Alice in Aggieland on 4 Feb 2013 - 10:40am #

Funny thing about the Dodge commercial: I grew up on a dairy farm, and my dad and grandpa have a Case-IH combine, the same kind used in the TV spot. My sister calls me: "Did you see that commercial? I thought it was for Case until the very end!" (Case-IH is owned by Fiat, which has a marketing relationship with Chrysler, which owns Dodge.) Also cool that they used the FFA logo, though I'm a proud 4-H alum.

thatlillefty on 4 Feb 2013 - 10:51am #

My votes goes to the Dion #SandTime, since my buddy help shoot the commercial three weeks back.

DetroitBuckeye on 4 Feb 2013 - 10:55am #

Definitely the brotherhood commercial, that shit tears me up.

Michael Citro Staff on 4 Feb 2013 - 11:00am #

Where's the love for Oreo? I loved that bit with all the whispering, especially when the cops showed up and plowed through the wall.

But honestly most of them were not very good. The Go Daddy one with the nerd almost made me throw up. Just flippin' disgusting. Aside from that you had:

Audi - Borderline sexual assault on the prom queen

Doritos (tea party) - crossdressing with your kid is fun!

Doritos (goat) - the goat's scream was funny but the rest of it...meh

Farmer/Dodge - Great commercial about farmers. Terrible commercial about a truck.

Clydesdale - props for using "Landslide."

Leon Sandcastle - not bad, in kind of a dumb way

M&Ms - This one I kind of liked.

Tide (Montana stain) - Pretty good, highlighted by the "stain on a stick" vendor.

southbymidwest on 4 Feb 2013 - 12:24pm #

Gack, that Godaddy ad just crossed so many icky lines-and was that kid the junior clone of Pat from SNL or what? Urghhhhhh

Buckeye in Illi... on 4 Feb 2013 - 2:42pm #

The Oreo one was good and it worked. Instantly everyone in the room I was watching the game with started debating which is more important, the creme or the cookie.

Obviously the creme is more important.

35 hours to Pasadena! Go Bucks!

hodge on 4 Feb 2013 - 3:48pm #

Clydesdale - props for using "Landslide."

Indeed. Major props for using the original Fleetwood Mac version, and not the Dixie Chicks' abhorrent cover.

GoBucks713 on 4 Feb 2013 - 3:56pm #

Smashing Pumpkins cover is amazing, as well is Tori Amos's stab at it.

-The Aristocrats!

penult on 4 Feb 2013 - 4:06pm #

MC - you must have missed the Taco Bell commercial. By far the funniest of the night, and got my vote for the best. "We Are Young" in spanish put it over the top, and the old guy pushing his chest on the window almost had me in tears.

Michael Citro Staff on 4 Feb 2013 - 5:47pm #

I didn't miss it, I just momentarily forgot about it. My immediate reaction was that a Spanish-language version of Fun was worse than having Pitbull in the ad. Also, I figure if you eat a lot of Taco Bell, it probably makes you look geriatric, even if you aren't.

penult on 4 Feb 2013 - 5:58pm #

Understandable, I don't know if I hate pop music or Taco Bell more (living in Southern AZ can give you a taste of real Mexican food, and TB is just crap in comparison). But a foreign language version of pop songs are usually more enjoyable to me, and nowhere near as bad as Pitbull. Not even the same galaxy. Pitbull is the worst.

dwiz0918 on 4 Feb 2013 - 9:13pm #

That Oreo commercial was so funny. I rewound it like 10 times!

buckeyedude on 4 Feb 2013 - 9:56pm #

I agree. I thought the Go Daddy commercial was more disgusting Janet Jackson's left boob.

"Here officer, hold my beer while I find my license."

bergy22 on 4 Feb 2013 - 11:00am #

I like the Labatt Blue commericial C-A-N-A-D-eh

UABuckeye on 4 Feb 2013 - 11:07am #

5* CB Leon Sandcastle

Follow me @jaythesportsguy

Poison nuts on 4 Feb 2013 - 11:13am #

Ram Trucks - Farmer!! I saw some really good spots last night, funny ones & all - but that Ram Trucks Farmer spot was a perfect TV commercial. Gave me chills - using the Paul Harvey voice over - no music...I really liked that one.

Edit: NFL - Leon Sandcastle would be a close second...

The world is full of kings & queens who'll blind your eyes & steal your dreams - it's heaven & hell - Ronnie James Dio.

toad1204 on 4 Feb 2013 - 11:26am #

Impressed with BW3 and Oreo's marketing of the lighting situation...

Nothing like dancing on the field in 02...

toad1204 on 4 Feb 2013 - 11:32am #

Nothing like dancing on the field in 02...

741 on 4 Feb 2013 - 11:44am #

Agreed. Also, did not cost anywhere near $3.8 million.

cinserious on 4 Feb 2013 - 11:45am #

Doritos had the best commercials with the goat 4 sale and the fairy dads!

"Get him a body bag, Yeah!"

One Bad Buckeye on 4 Feb 2013 - 11:56am #

The girl from the Axe Apollo commercial had one SERIOUS turd cutter!!!

"I'm One Bad Buckeye, and I approve this message."

TennesseeJohn on 4 Feb 2013 - 1:02pm #

THE CALVIN KLEIN AD. YOU KNOW WHICH ONE I'M TALKING ABOUT.

Leanenaud on 4 Feb 2013 - 9:24pm #

So say we all.

Bucksfan on 4 Feb 2013 - 1:34pm #

Doritos goat.

shadybuck on 4 Feb 2013 - 1:41pm #

The Mercedes-Benz commercial with Willam Dafoe and Kate Upton gets my vote, surpised i havent seen anyone mention that one yet

TheBadOwl on 4 Feb 2013 - 5:06pm #

That one was SO awesome.

I wouldn't cheer for Michigan if they were playing the Taliban.

chromedomebuck on 4 Feb 2013 - 2:08pm #

Doritos Goat haha...close second: the Budweiser Clydesdale

Champions Bleed Scarlet & Gray

HolyBuckeye1093 on 4 Feb 2013 - 2:13pm #

I loved the Oreo library fight! The best parts were the cop shouting into a megaphone and having the whisper come out and the firefighters screaming "FIRE!".

http://www.youtube.com/watch?v=ufu5sqJh24Q