I just got the email from Gene/OSU that included this video link. It's not an OSU thing, Michigan did some sort of low entry fundraiser vent the other day as well. Broader question is why does the B10 continue to go the 'car wash' and 'bake sale' route and other schools just get massive companies like Google to just do all the heavy lifting. Heck Wendy's was founded in Columbus, Ohio , yet all the National Wendy's commercials feature kids from other Schools.

What am I missing?

Go Bucks!!!