Article in Ad Age magazine talks about the additional financial windfall from adding the two east coast schools to the B1G. By almost every financial metric, the B1G hit a grand slam with their addition. So maybe the football is crappy and unwatchable. Maybe Rutgers has become the dysfunctional trailer park family that can't stay out of the news for all the wrong reasons. But the checks sure are  sweet and the schools of the B1G are running to the bank to cash them.

http://adage.com/article/media/east-young-man-expansion-a-boon-big-ten-n...