Arizona State Athletic Director: There Will "Certainly" Be a Naming Rights Deal for Sun Devil Stadium

By DJ Byrnes on May 28, 2014 at 1:27p

After Boise State sold the naming rights of their stadium to a grocery store chain, it appears Arizona State, and the spot where Ohio State won their first football championship since 1968, will soon join them.

Hard to argue with the financials — Boise State is getting $12.5 million over the course of 15 years, so it must be assumed Arizona State will get a lot more — but it smacks of the further NFLication of college football.

Let us hope these dark days do not find their way to Columbus. Ohio Stadium now, Ohio Stadium tomorrow, Ohio Stadium forever!  

Source: @PaolaBoivin

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dubjayfootball90's picture

Ohio Stadium now, Ohio Stadium tomorrow, Ohio Stadium forever!  

Amen, good sir.

You can feed a bobcat all the chili it wants. That don't mean it's going to crap out diamonds.

+8 HS
jedkat's picture

Now, tomorrow, forever ---> hunger games ---> JLaw --->favorite GIF:


"Can we please stop the message board fighting? I really can't stand the message board fighting..."

"No. You're an idiot, and your posts are terrible."

+10 HS
Ethan_Buck's picture

Just the idea that Ohio Stadium could become Proctor and Gamble Stadium or Wendy's Stadium or Bob Evans Stadium...makes me want to vomit. 

I dont always root for college athletics, but when i do (which is most of the time) I choose THE Ohio State Buckeyes.

+13 HS
741's picture

Victoria's Secret Stadium?

+6 HS
Buckeye in Illini country's picture

If Les contributes another $100 million, could it be the Wexner Center for the Football Team?  He has at least two other buildings on campus named after him, why not a third (or more)?

Columbus to Pasadena: 35 hours.  "We're on a road trip through the desert looking for strippers and cocaine... and Rose Bowl wins!"

+1 HS
chicagobuckeye's picture

Not gonna lie, good recruiting pitch: "want to play on Victoria's Secret field?" Or "want to play in Victoria's Secret stadium?" 

+3 HS
Kurt's picture

I for one certainly hope this never happens to the Shoe.  But given the university's track record for squeezing money from anywhere possible, never say never.

BierStube's picture

I think the Angel Soft Sun Devil Stadium has a nice ring to it.


"No matter where you go, there you are." B. Banzai

+6 HS
johnblairgobucks's picture


If Vagisil or Preperation H offered $60 mill over 10 years for naming rights, would ASU take it?  


I'd like to believe that with our fan and alumni base, that we bring in enough revenue and net profits to not have to resort to selling away our tradition.  When we sold rights for our basketball arena to be named 'Value City Arena', I erupted at the lack of any self-respect and the weak principles of the leadership against the almighty dollar.  I still blame our former athletic director, Andy Geiger, for this damnable and atrocious move for having our brand be tied to 'Value...'.

No one wants to be a part of a Yugo when they should be seen as a McLaren. 

"I don't apologize for anything.  When I make a mistake, I take the blame and go on from there." - Woody Hayes

+2 HS
LouBuck35's picture

I hope the administration realizes that any potential windfall from naming rights on The Shoe would be totally negated by volume of hate mail and phone calls that would undoubtedly occur.  In an era where not many things appear to remain sacred anymore, Ohio Stadium is one of those things.

I want a fall Saturday in Ohio Stadium..

bedheadjc's picture

They have to make some money off the facility since they aren't doing it with ticket sales.

Our family was going to go to see ASU vs. Oregon in 2012 but we heard that that Tempe was overrun with people and that we'd never find tickets. We stayed home to watch the game and what do we see? A three fourths full stadium. The #3 team came to play and ASU couldn't fill SDS. I know the announced attendance was 71k but there might have been 50k there.

It has always been like this.

+1 HS
Chief B1G Dump's picture

It would be the ultimate troll for Arizona to set up a fake/subsidiary entity to buy the naming rights to Sun Devil Stadium and name it something slyly derogatory towards ASU.

Or perhaps we could buy the naming rights and call it Buckeye Title Town West or 2002 Horseshoe or something of that nature.

+2 HS
JakeBuckeye's picture

Consider me pleasantly surprised Ohio State, considering some of their past actions, hasn't jumped on this opportunity for some extra coin... Unfortunately eventually they will give in.

SonOfBuckeye's picture smacks of the further NFLication of college football. Let us hope these dark days do not find their way to Columbus.

If college football becomes more expressly commercial, e.g., by (openly) paying players, then it will become NFLite that much faster.

+1 HS
Knarcisi's picture

I like to think of it as "14-0 Stadium". 

+1 HS
Hovenaut's picture

Welcome to Wal-Mart Stadium.


+3 HS
spqr2008's picture

Now, to be fair, TSUN would have to fight Bert for that one, considering the Walton School of Business is University of Arkansas' business school.

+1 HS
osupolo's picture

Please no. I can just imagine Nike or Reebok dying to name it "The (insert obligatory shoe manufacturer) Shoe". I would rather become a one direction fan than that happen.

+1 HS
Buckeyeneer's picture

I don't think that would fly here. Remember when they attempted to sell the naming rights to "The Game"?


"Because the rules won't let you go for three." - Woody Hayes

THE Ohio State University

Ethos's picture

If they tried to do that to Ohio Stadium, I could imagine a crowdfunding event that raises enough money to buy the naming rights for the next 50 years and name it...Ohio Stadium.  Just to give a giant finger to whatever asshole AD decided to go for that.

"I spent 90 percent of my money on women and drink. The rest I wasted." - George Best

Bucksfan's picture

They had a deal to sell naming rights to The Game in 2004, and it was met with such vehement opposition that they ultimately canceled it.

Ohio Stadium is safe.

+2 HS
Jpfbuck's picture

My son is a student at ASU and many games are far from sold out.

they are also looking at remodeling the stadium as losing the Fiesta bowl game for them was a huge embarrassment

they have already put millions into needed repairs to the current structure and are looking at something over $300 million to completely remodel it

and considering they don't sell out now, raising the money will be much tougher than at someplace like OSU, hence why they must consider naming rights

+1 HS
Floyd Stahl's picture

It'll be a sad day for Ohio State fans if they ever shutter Sun Devil Stadium, after that magical night in the desert in 2003.

+1 HS
ShowThemOhiosHere's picture

They should call that stadium up north Charmin Stadium.  It's only fitting that there's a toilet paper sponsor for that stadium, considering you go north until you smell it and west until you step in it.  :)

Class of 2010.