Better Dress a Buckeye: Reimagining Ohio State's Athletic Logo and Football Uniforms

By Walt Keys on May 2, 2013 at 2:00p
142 Comments

The Buckeyes are overdue.

No, not for a national championship — or even a B1G title — but for an overhaul of their on-field football brand. In the interest of expediting a sartorial change, I distilled my own thoughts on the topic — what works in a uniform, what doesn’t — and created what I believe to be the perfect uniform for the Ohio State football Buckeyes.

Any change to a uniform as iconic (though not nearly as undisturbed as many claim it to be) as OSU’s brings with it screams of foul play and outrage. But, hey, even Penn State updated their threads last year — proof that if you can improve the existing model, it’s a smart move.

Simple, clean, meaningful

Let’s start with the logo. After a recent redesign, the “Athletic O” has rightly received a lot of consternation and ire — though, in truth, the original mark was terribly outdated for quite some time. It was busy, hard to read, screamed of “John Cooper!” and, most importantly, felt contradictory to just about everything else OSU does.

For a second about face, I’ve essentially adapted this logo that Nike developed a few years back. I’ve always felt it had a bolder, more collegiate feel that better exemplifies OSU athletics. You’ll notice that I’ve also deepened the scarlet and gray; as is, the current scarlet trends a bit magenta at times.

Ohio State's home and away uniforms, reimagined.

Now, onto the uniforms.

To kick off this project, I looked at the team’s current unis, as well as past Buckeye get-ups and Nike’s recent one-offs, cherry-picked my favorite elements, then figured out what worked with what.

I always liked the old gray sleeve-striping, so I’ve brought that back, but kept it the same for home and away — I never liked the red on the away sleeves.

To add a little variation, I added a contrasting collar and belt and adapted a few elements from this past year’s Michigan game uniforms: the dull chrome helmets (with a thinner stripe), the green reflective Buckeye stickers and the slightly reflective numbers.

Gray sleeve-striping is important. Beautiful at home

I didn’t want this to simply turn into a Frankenstein uniform. I wanted to put my own stamp on the set, so I looked abroad and pulled in an element from international soccer.

National teams and clubs have a tradition of adding stars above their crests to commemorate a major championship. I’ve adapted this here, creating a cluster of golden Buckeyes below the number on the back of the jersey, signifying how many times a given player has played on a team that beat Michigan.

Freshmen will have zero Buckeyes, and a fifth-year senior could have five or more when he takes the field for his final bowl game.

A cluster of golden Buckeyes that means something.

As I said, these are just the ideas of one designer’s unrequested thoughts. Each and every Buckeye fan, alum, student and athlete has his or her own view on the subject and it seems they often fall on deaf ears these days.

But, if you’re listening Gene Smith, can we at least fix the logo?

142 Comments

Comments

TheBadOwl's picture

Me likey.

When I walked in this morning and saw the flag was at half mast I thought, "Alright, another bureaucrat ate it." but then I saw it was Li'l Sebastian. Half mast is too high. Show some damn respect.

Savage45's picture

No to the logo on the hip, that's a scUM thing

osubuck57's picture

Like the designs!!! Bold,stand out!!Love the "O" on the pants idea and the buckeye leaves on the back of jerseys,under the numbers as well!!

SCOTTC.

RunEddieRun1983's picture

The really subtle details with the small buckeye leaf is really cool.  I like it.

I don't always downvote, but I do always downvote a Michigan fan trolling the Buckeye boards.

FitzBuck's picture

I really like the idea of one leaf per year.  

Fitzbuck | Toledo - Ohio's right armpit | "A troll by any other name is still a troll".

OSUAndy07's picture

"But I'm tryin' Ringo. I'm tryin', real hard, to be the shepherd"

rdubs's picture

I think I would prefer white names on the home jerseys for better contrast making them easier to read.  I can't remember all of the young guys (or even the old guys that change numbers, I see you Devin Smith) until much later in the season.  Otherwise, a nice modern look to a traditional fixture.

741's picture

Yes, black lettering for names on the home jersey is next to useless.

GlueFingers Lavelli's picture

You could get real crazy and replace all the white on the home uniform with gray.

Dustin Fox was our leading tackler as a corner.... because his guy always caught the ball.

buckeyedude's picture

How about gray? It would contrast with scarlet quite nicely, I would think.

 

 

rdubs's picture

Gray would certainly work.  My main point was that it should match the numbers and contrast sufficiently to see the names easily.

AJW_16's picture

Nice! I like it because it reintroduces gray into the uniform. I have never liked black-and-white only on the sleeves as much as the old-school gray. Can we have a gray block-O back on the 50 yard line, too? (I promise I'm not one of those fans who is super nostalgic and resistant to all change, I just don't like how we seemingly did away will one of OSU's school colors!).

"Sometimes you eat the bear and sometimes the bear eats you." 

Kurt's picture

I believe that Field Turf hadn't yet - or still hasn't - developed the synthetic stuff in the color of grey.  That is the limitation.

niblick's picture

grey on the sleaves, YES PLEASE

Baroclinicity's picture

I've been bitching about this since'06.

When you're holding a hammer, everything looks like a nail.

niblick's picture

seriously, whatever mental midget that thought us having jerseys that could be swapped for Wisky or Nebraska due to having no grey on them, should have their nutsack removed with a rusty butter knife.

GlueFingers Lavelli's picture

Man I really miss that sleeve stripe pattern.

Dustin Fox was our leading tackler as a corner.... because his guy always caught the ball.

Triv's picture

Someone send Walt to the athletic department. Pure genious

Sorry Urban, Woody is still my favorite

millertime2011's picture

I love these. Like, really love them. The only thing I'm hesitant about is changing the helmets. Though I loved the ones from the scUM game last year, I feel like the helmet is one thing that shouldn't be messed with. But I agree with you on the logo; AT LEAST this needs to be changed and the ones you mocked up look perfect. 

GlueFingers Lavelli's picture

I agree with you there. The helmet should be preserved. When all this uniform craziness settles down years from now, I don't want to see highlights or pictures and feel like I do when I see a picture of myself from middle school and think WTF was I wearing?? lol  Tradition shuld be sacred. Let the teams with no history (oregon) play dress up.

Dustin Fox was our leading tackler as a corner.... because his guy always caught the ball.

Rfahncke's picture

I understand the sentiment here, but remember, we used to have the matte or satin finish and now we have the metallic.  Nobody complained about that move.  I think, looking back, we'd see it as a natural thing to do.

"Have you earned your buckeye today?"

OldColumbusTown's picture

This actually disappoints me...  because I like Walt's designs so much and know we won't ever get to see them on the actual field.
Bravo, though, Walt!

GA_bucki's picture

The road unis with the chromey lookin helmet are the bizness. U sir are a credit to your profession.

OSUStu's picture

Farkin' glorious Walt.  Well done.   Just one question:

I’ve adapted this here, creating a cluster of golden Buckeyes below the number on the back of the jersey, signifying how many times a given player has played on a team that beat Michigan.

Why not a stitched gold pant symbol?  Too difficult for people to see?  I am thinking we reserve buckeye leaves for their traditional meaning on the uni; same for gold pants.

If you always put limits on everything you do, physical or anything else, it will spread into your work and into your life. There are no limits. There are only plateaus, and you must not stay there, you must go beyond them.  ~ Bruce Lee

DJRoss926's picture

Love the stitched-on gold pants idea.

kb1's picture

^ Hit the nail on the head right there

sirclovis's picture

Freaking awesome!

Nick Buckeye's picture

I don't like the contrasting color for a collar.  In fact, I've never seen a football jersey that does this that I do like, to me it looks tacked on and strange.  Overall I like this better than what they wear now, although I could take or leave the helmet change.  The gold Buckeye leaves are brilliant and should be implemented today.  I liked the small buckeye leaves stitched above the name plate on the 2012 pro combat jerseys; I thought it would be good to add these to the regular jersey, one for each varsity letter earned.  Walt's idea for the gold Buckeye leaves is easily better though.

buckeyedude's picture

I disagree Nick. I like the contrasting collar. Very much. So I know it won't happen.

 

 

Poison nuts's picture

Yes, I like it too.

"Death created time to grow the things that it would kill" - Detective Rustin Cohle.

Earle's picture

Those are very nice designs. I have a couple of minor preferences that are different from these ideas.  I would prefer the names on the backs of the jerseys to match the numbers.  I don't think the black stands out enough on the home unis.  I also am not a fan of the green buckeye leaves on the helmets.  Otherwise, I love everything about these.

Buckeye in Illini country's picture

I agree.  By the end of the season, the helmets would appear more green than gray.  Leave the color of the Buckeye leaves on the helmets the same.

Columbus to Pasadena: 35 hours.  We're on a road trip through the desert looking for strippers and cocaine... and Rose Bowl wins!

Basso Profondo's picture

I am usually one to say "if it ain't broke, don't fix it", especially with our classic uniform; but in this case all I can say is Wow.  Those uniforms look damn good, I mean very good, and I would proudly see our team don those guys every Saturday.  Excellent work.
All I would say is no black lettering for the home jersey, because that is quite difficult to read when they are out there on the field.  Also I am not sure about the green buckeye leaf stickers.  They certainly pop, but seem to me to be a tad too visually distracting.  Anyone else agree?
Overall though, I usually would not accept any uniform change to the Bucks, but this is fine work and if a change happened I would insist that it be this one.

Bish45's picture

Bravo Sir! 
Agreed long overdue and very slick design!
 
If only ....

Rfahncke's picture

These are two-Heisman worthy!

"Have you earned your buckeye today?"

Alpo's picture

Those are badass! Gotta get these made as soon as possible!

hodge's picture

Fantastic work.  I really love the block o, as well.  The only thing that I think I'd change is using a 5 without the serif, but that's just personal preference.  
Also, after staring at these some time, it seems that the striped sleeve design works perfectly well with the home jersey, since the bolder gray stripes match the collar, but the away jersey doesn't have the same visual impact.  Perhaps change the numbers to gray, and the stripes to red on the away jersey?
Seriously.  You should work for Nike.

CharlotteBuckeye's picture

Requesting a BLACK OUT for the Penn State game. Everybody in the stands wearing Black t-shirts with scarlet OSU. Would love to see black uniforms just for one game....plz!!!!

1. Coach is always right.

2. See rule #1.

buckeyedude's picture

I'm alright with ONE GAME, but that's it. Scarlet and gray, all the way!

 

 

steensn's picture

I have always held my opinion that the OSU Scarlet was a bit too light and could be darkened up a bit. Love the angle, much more modern!
But a thought here, going too "modern" also leads to being outdated pretty fast. There is something to be said to staying a bit more classical and not making too many crazy changes. But because uniforms are changed every year or two, there is no reason to continually adapt and go more modern. Frankly, Oregon has the right idea and has changed the uniform into a kind of trademark.

741's picture

Oh god, here we go with the whole gray on the sleeves thing again.

Baroclinicity's picture

I can't lie, I'm at the front of the pack beating that drum.

When you're holding a hammer, everything looks like a nail.

AJW_16's picture

Right there with you, fighting the good fight.

"Sometimes you eat the bear and sometimes the bear eats you." 

Knarcisi's picture

I think Brutus is way overdue for a makeover.  Those skinny legs in the faded 80s style sweatpants are just awful.

Rfahncke's picture

+1000000

"Have you earned your buckeye today?"

buckeyedude's picture

LOL. So you wanna see a juiced Brutus, with some pumped up legs? Man, if my photoshop skills didn't suck so bad. SMH.

 

 

GirthBrooks's picture

Nice touch, subtle yet modern. Love them

Denny's picture

Aside from moving the gold leaves from the lower back to... elsewhere (they're a subtle touch, to be sure, but they'd get lost in a sea of backsweat) and a sans-serif as Hodge said, I wouldn't change much. These are very well-done, Walt. Especially the Block O logos.
I'm not sure where else the gold leaves could go though -- perhaps on the helmet as a start for all of the season's leaves? I also don't know if I like the idea of differing #s of gold leaves for players; sort of breaks up the unity thing. Gold leaves (or pants) for nat'l titles would be neat, though there would be a lot of them and this could get out of hound quickly.

Taquitos.

hodge's picture

Now that you mention it, I agree that the leaves could be added to a bit stronger position.  They might work if they were moved above the number, but still below the name on the back.

GoBucks713's picture

I think putting the gold leaves below the block O on the pants would be best.

-The Aristocrats!

Phillips.449's picture

+1 for your profile picture!

GlueFingers Lavelli's picture

I agree with moving it up front, I can forsee tramp stamp jokes with their current position.

Dustin Fox was our leading tackler as a corner.... because his guy always caught the ball.

GlueFingers Lavelli's picture

I like everything except the scarlet collar on the away uniform. I love bringing back the bigger stripes on the sleeves, but that caught my eye. It just seems to clash with the sleeves. Or even just leave the collar color the same as the jersey base. I love the logo!!  Awesome work!!

Dustin Fox was our leading tackler as a corner.... because his guy always caught the ball.

Buckeye in Illini country's picture

I agree.  Make the collars the same color as the sleeves, whether they be scarlet or gray (in this case, gray).

Columbus to Pasadena: 35 hours.  We're on a road trip through the desert looking for strippers and cocaine... and Rose Bowl wins!

Buckeyebrowny919's picture

i would buy the shit out of those home jerseys...just sayin...and some are for it some are against..would love to see a black version.

To give anything less than your best, is to sacrifice the gift - Steve Prefontaine

GlueFingers Lavelli's picture

The only reason I'm against a black uniform is because it's a tired played out fad. Nearly everyone has done it. IMO it's just cheesy. I would rather see something more unique like an all gray uniform, that no one has....except Oklahoma State I guess.

Dustin Fox was our leading tackler as a corner.... because his guy always caught the ball.

Buckeyebrowny919's picture

no i completely agree, but i can't help just imagining it in my head during a night game and it just being sick

To give anything less than your best, is to sacrifice the gift - Steve Prefontaine

CC's picture

I would love a true chrome colored helmet with a grey face mask, the current normal width stripe and buckeys.

Love the gold buckeye leaves under the number.  Very cool touch.

Nick's picture

Love it Walt, I would like to see and all gray/white away uni though with scarlet lettering

njcro's picture

Love it.  Should send these to Gene's office. 
 
Also like some of the suggestions (gold pants for # of M victories).  

jthiel09's picture

Walt, if you aren't hired by Nike it's a shame. The designs are awesome and the little touches you threw in are great. 
The Block O looks great too.

JT

Vico's picture

Whereas sleeves are basically obsolete on modern football uniforms, the older gray sleeve stripe would be a poor fit. My taste would be to thin it up a bit for the home jerseys. I rather like our road jerseys as they are.

Plus, my taste is partial to matching collar and jersey, otherwise it sticks out (and not in a good way). I'd also match the color of the jersey number to the color of the name on the back of the jersey. Further, I'm partial to having one shade of "gray", and not multiple. This always irked me with the uniforms between 2006-09, with the matte gray pants.

Alas, I'm a purist.

I can't believe I ate the whole thing.

13THandSummit's picture

While painfully cheering on scUM to beat Indiana so tOSU could share a B1G bball title, I saw a guy across the bar wearing a track jacket with the old school block-o. Looked amazing and to this day I'm trying to find that jacket in a large size. Would make an awesome change. PS, if anyone knows where this is sold in my size, that'd be great. http://www.fansedge.com/Ohio-State-Buckeyes-Red-Nike-Road-Trip-Vault-Log...

Toilrt Paper's picture

I prefer the stripes on the sleeves to match the stripes on the helmet. The grey with white stripes look very bland.

Scott's picture

Brax with three golden buckeyes? Delicious foreshadowing.

Class of 2008

Phillips.449's picture

Maybe they should have put 4 on there! 2 for this year, one for each of the next two.

SaltyD0gg's picture

I love it. The idea of the gold buckeyes or gold pants is genius.
I was also a fan of the new U. Findlay helmets with the names on them. I think it would be sweet to see the players names written horizontally on the helmets just above the white part that wraps around from the inside. Nothing huge, but you'd see them on TV and it would stand out from the others.
We are WAY overdue for a major change.

Pain of Discipline
Pain of Regret
Take Your Pick

Gametime's picture

These are pretty damn awesome Walt! I came up with ideas similar to yours a couple months ago, but I opted to keep the "Block O" sleeve from the Pro Combat unis rather than bring back the old gray stripe.
Major kudos bro, from one designer to another!

...I too dream in color and in rhyme
So I guess I'm one of a kind in a full house
Cause whenever I open my heart, my soul or my mouth
A touch of God rains out...

actionstanleyjackson's picture

OUT FREAKING STANDING

Stay golden, Ponyboy.

Savage45's picture

I don't like the green Buckeye leaves, keep them so dark they're almost black, but I'm down with the other changes.

Ill_Buckeye's picture

THE GRIPING ON THIS DESIGN IS SO MINIMAL COMPARED TO WHEN NIKE COMES OUT WITH OUR ALTERNATES. BECAUSE ITS FREAKING SICK!!!
SOMEONE GET THESE TO GENE
ILL TAKE A MILLION OF THEM

Hovenaut's picture

Past time to dump the faux 'sconsin/N-diana jerseys.

Hated them from the get.

Grey stripes, big numbers.....YES.

"Success...it's what you do with what you got" - Woody Hayes

ShowThemOhiosHere's picture

I did always like the red in the stripes on the old away jerseys.  This is a beautiful uniform design regardless. 

Class of 2010.

MattyBeingMatty's picture

I really... REALLY like these.  Just a question, did you try the black facemasks from The Game this year? If not I wonder what they would look like with this because I thought it was a nice addition.

“Not everybody’s the perfect person in the world, I mean everyone kills people, murders people, steals from you, steals from me, whatever. I think that people need a second chance, and I’ve always looked up to Mike Vick." -TP

BuddhaBuck's picture

I'd buy these.

Don't text while driving.

BuckeyeInOrlando's picture

this is just RIDICULOUS!!!
 
ridiculously AWESOME!!!

IBleedSandG's picture

Hey Nike, holler at our man, Walt! Awesome work!
When I first saw the picture with Barnett, my first thought was, "Oh sh*t! New uniforms!" Your "reimagined" creations would be a nice update in my opinion.
I really like the red belt and collar on the away uni's, it ties everything together. I'm in the boat with mostly everyone else as far as the black player names on the home jersey. I understand keeping it consistent on both home and away, but black on red is tough to read. The gold Buckeye leaves is an awesome idea and I thought the reflective green leaves on last year's Pro Combat uniforms were sweet. I have to admit, I like the way the old gray sleeve stripe looks also, even though I have no issues with the current stripe.

We don't give a damn for the whole state of Michigan, we're from O-HI-O!

otrain2416's picture

Great idea love the golden buckeye idea very original. I think a watermark would be cool on the back of the jerseys similar to what the basketball team does. The watermark design could be as complicated as the basketball one or as simple as a big block O

IBleedSandG's picture

Good call on the watermark! If they ever did it, I think a simple/subtle design would be the way to go.

We don't give a damn for the whole state of Michigan, we're from O-HI-O!

buckeye20's picture

I would agree that we need a tweak in design and maintain the tradition.  It's all about recruiting as Urban says so I say go ahead.
 
I think the changes are well thought out, brings the needed change and keeps tradition in place.  I have always thought our whites look a little boring.  The grey helmets used to be matte before they started with the sparkly silver stuff.  I think they look great!  Nice work!!
 
I think we are about ready to get an announcement soon on this anyway.  Urban came in and made the necessary changes last year and put the uni change on the back burner until he had the time to evaluate it.  We will get change soon I'm sure. You can bet he has had Nike working on this for the past year.
 
 

achillesx's picture

I love the helmet idea! I think chrome looks awesome, even the matted chrome included here. While I do appreciate tradition and don't think they should change for good, it is nice to once and a while get away from the 80s-style glitter.
Great work on the uniforms and logo!

OSU_ALUM_05's picture

I love the gold leaves for beating TTUN - great idea. 

Savage45's picture

No more green Buckeye leaves, that's what made the unis seem thowback last year. I'm not in favor of a full time switch of the leaves, but YES to bigger numbers (silver would be nice with a thin black outline), and thick gray stripes on the sleves. No to the striped collar.

RedStorm45's picture

"Five or more..." You grey-shirting/red-shirting guys? Haha.
The only thing I'm not really a fan of is the black lettering - it's so tough to see on the scarlet unis it might as well not be there.  I don't mind the red lettering on the current away ones either.
 
Were there no proposed changes to the pants?  Just curious, because I know there had been talk of widening/brightening or whatever of the stripes on the sides.

DefendOhio's picture

What about adding a State Flag patch? Ohio pride!

Earle's picture

I like the idea, but let's not get carried away.  We need to save a spot for the crystal footballs.

GlueFingers Lavelli's picture

I know some teams use the small State sillouttes, I think a small State flag would look cool.

Dustin Fox was our leading tackler as a corner.... because his guy always caught the ball.

Savage45's picture

I'd like the State flag on the back of the helmet, instead of the ncaa triangle logo.

buckeyedude's picture

Ohio's state flag is easily the most recognizable of all the state flags. Just take a look at all of them. Not one comes close to the Great State of Ohio. Ohio's founders were definitely thinkin' of 'Murica when they made conceived of the state flag! I love the idea!

 

 

Bucks43201's picture

As crazy as it sounds, keeping your uniforms and brands fresh and updated, (not as reoccurring as Oregon's), is a good niche to stay in touch with today in terms of recruiting 17/18 year olds.

"You win with people." - Woody Hayes

Bucks43201's picture

p.s. gotta put my .02 in every time there's a chance regarding uniforms. I know this is about football, but I love the gray basketball unis and loathe the white (Wisconsin look-alike) ones. I hate when there's not enough gray. Gray is a unique secondary color, I think WSU is one of the only other schools with gray as their secondary color. OSU would be wise to utilize it.

"You win with people." - Woody Hayes

kmp10's picture

This is Ohio State. One of the five most storied and tradition laden programs in the history of college football. Its uniform is an absolute classic. If you look at random "top 20 college football uniform lists" Ohio State is included in almost every ranking. I personally don't believe OSU needs to change anything about its football uniform. I mean, this isn't Oregon where one of the big recruiting tactics is to emphasize their 50 different uniform combinations. Having said all of that I'll play along for fun...
I think Ohio State has one of the two best uniforms in college football. In my opinion, it would be very difficult to improve upon what they wear. As a matter of fact, if I changed anything at all, I would borrow from the past ('72-'75) and emphasize the stripe on the pant leg by making the outside black strip wider. Look at the Archie Griffin photo's from that era... the black part of the pant stripe is wide, the white stripe thin and the red stripe wide. A minor detail that "improves" the look IMO. I prefer the metal flake silver helmets to the chrome. I prefer the current buckeye leafs to the neon green version that adorned the helmets for the TTUN game last year. I much prefer the lighter gray color of the pants to the dark gray that you're proposing. I do, however, like your jersey idea, number style, and jersey stripe quite a bit. I would love to change to your jersey design, make the stripe on the pant leg retro ('72-'75) while maintaining the lighter gray shade, and leave the helmets and buckeye leaves alone.
***Full disclosure. I hate the "flavor of the week" Oregon uniform concept that most of the younger fans seem to enjoy. I'm old, I know... I believe the Buckeyes have a classic uniform that's also very nice looking, as opposed to USC or PSU, for eg., who also have classic uni's... but ugly uni's as well.*** 

GlueFingers Lavelli's picture

nailed it!  I also love the classic thicker black stripes. What would you think about making the helemt stripes larger or the same scale as the pant stripe??  I say nay to the neon buckeye decals as well. Cool for one game.

Dustin Fox was our leading tackler as a corner.... because his guy always caught the ball.

kmp10's picture

I would love making the helmet stripe mimic the retro pant stripe... as a matter of fact, I would be happy if the decision makers physically got ahold of a home and away uniform from 1975 and made an exact replica. A tweek would be the smaller / laminated Buckeye leaves they currently use, but other than that I would be very happy with an exact replica of the mid '70's uniform. Again, I really like this new jersey idea too, and I would be happy to combine that with the '70s pants and the current helmet/buckeye leaves. That would uniform perfection to an old guy like me...

Johnny Ginter's picture

i love these. i wouldn't mess with the helmet, but other than that i think they are absolutely perfect

Keith's picture

The iconic, minimalist Block O will always be our logo and anything else is a just a trendy variation that has little long term staying power.
As far as our football jersey, I just see no reason change.  The recruiting angle is overplayed.  We are not some nouveau riche program who needs/likes to gain notoriety because of jersey changes.  That's really puddle depth tradition which clearly doesn't align with what we've come to love about OSU athletics - at least so I thought.
The current jersey is heart-skips-a-beat perfect.
/myopinion

Mi.Buckeye's picture

Where can I buy one?

Hetuck21's picture

Looks great. Make the helmets the same color as today but maybe with metallic flecks and NO green neon buckeye stickers. Other than that, love the block O logo and the unis. Great work. 

Jimmy's picture

I love the buckeye leaf for beating Michigan.  It's a little detail that goes a long way. 

Dirty419Boy's picture

That uniform would be a huge improvement. It's contemporary but has a lot of traditional elements we the fans want.

Northbrook's picture

Really nice. I'd go with the white lettering for home jerseys as others suggested.
I might go with scarlet stripes in the gray sleeves instead of white. Save the white for numbers and names.

thorvath22's picture

I would put the scarlet in the away sleeves, put the gold buckeyes above the name near the neck, make the names white and scarlet on the home and away jerseys respectively and then implement this jersey for the 2014 season ASAP.

ohiowhitesnake's picture

Love the ideas Walt! 
I was expecting more negative, but glad to see so many people are not opposed to the idea. Many of these 16-17 year olds are into flashy and unique uniforms, so it will help recruiting. 
How long until Nike plucks from 11W, like so many insider sites have?

Bucksfan's picture

Pretty slick, man.  Lot of work for not getting paid for it, though!  Hopefully you can get a job with Nike and do it for real.  I really liked last year's Michigan game uni's, so I like your take on it.  I thought they were the best thing I've seen on a football field in years.

BuckeyeNation's picture

"I never liked the red on the away sleeves."

This might be our first clue on why you didn't like them...
 
But over all, pretty sharp!

36buck's picture

NOOOOO.
tradition has to matter at a school like osu.
although I'm no yankee fan, there is something about the tradition of those pinstripes being the same seemingly forever.  the steelers too.  usc and others
whatever they looked back in the late '60s to mid '70s should be the look forever.
look at scum now with this bright yellow garbage.  it's horrendous.  their uniform with the dark blue and dark colored maze or yellow from the '70s should also never have changed.  now they have some florescent yellow crap.
quit trying to be pretty and leave this uniform alone. 
you can almost count on one hand schools whose unis have stood the test of time.  don't screw it up now.

millertime2011's picture

There's a difference between what Walt did (and the uniforms from The Game in 2012) and what Oregon does or what a lot of past Pro Combat uniforms have been. Walt's takes a lot of the traditions in our uniforms to heart and utilizes them. Also, it's not like we're Penn State or Texas where our uniforms have been the same forever; we've always had changes to our uniforms every couple of years (most notably the sleeve stripe). I think the only thing that could be seen as a break from tradition is the chrome helmets and green buckeye leaves (the only things I'm not crazy about). Although, our helmets did used to be matte grey and now they're metallic. 

brandonbauer87's picture

You nailed it. It's all about keeping the new uniforms evolutionary and not revolutionary. 

Troy0782's picture

Those uniforms are...

LOVE the resurrection of the gray stripes, truly well done, sir. I can only pray these will one day be a reality

fear_the_nut70's picture

I am fussy and a traditionalist, and must admit, when I read the heading thought "don't mess with our unis."  But after looking these over, I absolutely love them.  They preserve enough tradition but add a modern look to the uniforms.  Unfortunately, really old conservative men make these types of decisions, and thus, we have absolutely no chance of seeing something this cool any time soon.
Oh, and to the OSU brass, our team colors are scarlet and gray.

BED's picture

Excepting the jersey names (white is much more readable) and chrome helmets (I love the normal ones), this is BOSS. Great job Walt.

The Ohio State University, College of Arts & Sciences, Class of 2006
The Ohio State University Moritz College of Law, Class of 2009

bobby_gunz's picture

the logo is just the classic woody cap logo

jwinslow's picture

Good designs. I really like the buckeye leaf at the bottom. Very classy touch.

Overall the design concepts are good. I think the gray collar dominates the home uni too much.

I greatly prefer the old stripes over the new ones but now that we have switched I want something that isn't generic. Too many teams used that pattern, some still do, ie Iowa.

My two tirades against Nike are:

1) their crusade against shiny pants

2) their terrible shoulders. The female replica jersey sized numbers and Wisconsin / nebraska stripes on the shoulders are inexcusable.

If Nike wasn't run by a bunch of lazy designers, they would give osu reflective pants to go with the helmet. If there was ever a time to lift the vendetta against shiny pants, it was last year against Michigan. At least they aren't wearing the transparent off white nonsense that the 06 team wore.

ATLBuckeye09's picture

I like it! I like most that you put the old grey sleeves back on. I FRIGGIN HATE the sleeve they have now which has been part of the uni since 2006 season. Fast Fact that people may or may not know it was under Woody when sleeve colors appeared. tOSU was the first school to do that and I think it is tradition that it should always be grey sleeves! End of story. Also that's why you won't EVER see scUM with a color on their sleeve because tOSU is the school that invented it and they won't dare do it since we made that happen in college football!

Because they wouldn't let me go for 3!
Woody Hayes 1913-1987

Savage45's picture

We shouldn't have a logo on the hip either 'cause that's what scUM does!

BuckeyeBoyer85's picture

I think it would be cool if Nike challenged any and all designers to create new ideas, almost like a contest. They could start with a huge ad campaign, draw it out over a few months while they whittle down the entries, and have a poll for the top 10 submissions. They could start with something small, like Walt's idea for gold buckeye leafs. I'm aware that this will never happen, but nonetheless it would give great designers/artists a platform to showcase their work. Great job by the way Walt.

Wayne Woodrow Hayes

WiliestBuckeye's picture

It makes you wonder where OSU finds some of these people when Walt is sitting right here under their nose....

"Do not dwell in the past, do not dream of the future, concentrate the mind on the present moment."

lljjgg's picture

Love the away uni's. The home uni's (particularly the shades of scarlet and gray) remind me a bit of WSU's new uni's for whatever reason. I've always loved the idea of the darker pants though. The darker pants in I believe the 2010 rivalry uniforms were one of my favorite uniform looks. 

buckeyedude's picture

I knew this would get a lot of comments. But, GREAT JOB WALT! I like the SUPER THICK block O in your link.
The unis you presented are sick as hell. My only one addition would be: I really liked the super fat stripe on the helmet in the 2012 version of The Game. Make it FAT phat!<-----I really dig these bad boys. The phatter, the better!
I like the contrasting scarlet collar around the neck on the away unis. Very kewl.
I also like the deeper and bolder scarlet and gray. Let's get away from the 80's and 90's pastels, please.
 

 

 

jestertcf's picture

Walt you don't say much, but when you do. It is ....

... well *whispers* amazing

~Because we couldn't go for three~

DWright's picture

This should be seen by people with the power to make these types of changes happen. Love the Golden Buckeye Leaf concept, but like others have said maybe would be better suited on the pants (gold buckeyes, gold pants??).

theOHIOSTATE21's picture

I dont always log in to post comments, but when I do, it's to commend people like this for an awesome idea.  These unis look amazing, and like so many above said, I would LOVE to see the gold buckeye leaves under the numbers or a variation of this implemented this year!! What would it take to get this in front of the powers that be?!  Bravo. 
 
(added bonus points: cant sell the gold stitching to ruin eligibility!!)

Poison nuts's picture

I'm willing to bet this gets in front of the powers that be....

"Death created time to grow the things that it would kill" - Detective Rustin Cohle.

OhioKris's picture

love it, lets do it. 
though i think we're giving the michigan rivalry too much presents here. I would have changed the golden leafs (perfect euro placement btw, classy yet noticeable) meaning to more of an overall team feel. such as total national championships, total heismans and so on.
Or maybe a rotating meaning depending on the situation. big ten championships. 
i dunno [6]  

Patriot4098's picture

Love the helmet especially. AND I agree with most of everything you created. Except..

No collar. Keep it the same as jersey.
No block O on the pants.
Golden pant instead of leaf.
No numbers on shoulder.
And finally, stick with normal block numbers. The weird semi-gothic downward facing point on the number 5 is hideous.

That is all.

"Evil shenanigans!"     - Mac

Poison nuts's picture

Beautiful uniforms. Beautiful & thoughtful work. I love them. When I saw the opening photo, I thought these were absolutely the best version of an OSU uni I'd ever seen. As for changes, I can't think of too many...None that I'd bother to mention. I really like all the subtle details! Great work Walt!

"Death created time to grow the things that it would kill" - Detective Rustin Cohle.

Walt Keys's picture

Thanks all, it's been fun reading the comments. 

I did initially have little gold pants icons on the jersey, but felt it wasn't a strong enough visual to recognize at that size. The buckeye leaves are a proven symbol the people understand, and if a Buckeye sticker on the helmet represents personal and team success, consider these über-Buckeyes. I also considered national championships, but you'd start out with 7, that's already a lot, I wanted this to be a subtle touch and not a detractor. I thought rivalry wins was something a little off-the-wall that could only work in the world of college football.

AeroBuckeye2001's picture

I love the look. The Buckeye leaves under the number are akin to a fighter pilot's kill markings. I think one for each M*chigan win would be most excellent, and pay homage to the fighter aces of yore.

The Ohio State University Class of 2001
BS Aero & Astronautical Engineering

FailtotheVictors's picture

I think it would be cool if we could work in the design on the back of the basketball jerseys into the football jersey (the faint images of buckeye leaves or the horse shoe)

- Respect the Rivalry -

O-H-I-Owe-U's picture

3 cheers, Walt. You can tell when a designer/art director has passion for their project.
It would be a brilliant play by Ohio State and Nike to reach out to Walt, acknowledge they hear the community and recognize his awesome thinking by involving him in the uni design process. Especially in light of how Adidas is botching it with their college uni contracts and unpaid workers.

nickma71's picture

I didn’t want this to simply turn into a Frankenstein uniform.

Too late. All variations of the "Nike Combat Uniform" are a no go for me.

hetuck's picture

The buckeye leaves for TUN victories would be unique in college football and get a lot of play from broadcasters during blowouts & not get them in trouble like commenting on the QB's girl friend. I like the uniforms as they are close enough to the stained glass to pass muster. Never should the uniforms vary too much from the stained glass - i.e. no all black. 

Winning is a habit. Unfortunately, so is losing.

Vince Lombardi

NGBuck21's picture

Hey Walt is there anyway you could make an in game Photoshop pic of the away jersey like you did for the home one. It would just be sweet to see that visualization....

Fantastic work my man

texasbuckeye's picture

I will be waiting to download these for NCAA football on xbox

tdible2132's picture

Very cool!  I totally agree that we could use a slight overhaul to our uni's, but I still love our classic uni's and don't think we should ever completely get rid of them. 

bux_booster's picture

Walt, if this effort does not lead to another source of income for you, I'd be shocked as these are really outstanding.
I am a traditionalist and want only minor changes.  I like the Woody-era 68 and 72-75 uni's the best.  I did not realize until someone else pointed out that Woody was a trailblazer with the stripes on the sleeves and how TTUN would stay away from these for their uni's.  I also love how our classic helmets change throughout the year with the progressive addition ofBuckeye leaves but last year's TTUN game with the green leaves didn't work.
I would like to see your design for one game, but back to the standard after that.  But, the addition of gold pants/Buckeye leaves for Michigan wins resonated deep in my kidneys and would like them to be part of all uniforms going forward. But never something additional, even a national championship.   One strong feeling I have though is I would like to see them moved to the front of the uniform.  I want our players to see the TTUN players eyes drop down to check the count on our jerseys.  That could be an inspiring moment.  When our player has his fair share of symbols, it will be a sense of pride to see the eyes of the opponent recognizing the count.  Likewise, if we have had a series of losses, the lack of insignia will likely illicit a response from that TTUN player of trash talk that could very well inspire our player to rise to a higher level.  Perhaps  their players will try to keep "eyes up" and not look at our jerseys which would be a distraction to them.  Ask any guy who works with ladies that like to show cleavage.  Personally I prefer the pants as I believe they are a bit more humiliating to TTUN than Buckeye leaves.
For the comment to utilize a watermark of sorts like the basketball team has on their uni's, I think that complicates the clean look of this design by Walt. I would like to propose Ohio State take a page from Apple Computer's original Macintosh computer from 1984.  Molded into the inside of the plastic e case of each of these computers is the signature of each member of the Macintosh team.  Not every Mac owner was aware of this or saw it, but it was there.  How about something along those lines inside the helmets?  Perhaps having an all-American, past captain or Heisman winner or a top player who had the same jersey number use a Sharpie to write something.  I realize that the pads will cover these up, but the individual player will know it's there and it will be a reminder to the past.  The press and fans will want the players to reveal "what's inside the helmet" and perhaps they do share or they do not.  If the player remains until graduation they get the helmet for keeps.  Of if that is not allowed, the school can collect these and auction them off at some point to help line the coffers of the athletic department or to fund a scholarship program.
I would like to hear if anyone has a thought on such an idea and... GO BUCKS!
Bux_Booster

andretolstoy's picture

I'm not a big fan of the shiny - metallic stuff. That's a no no in my mind. And no to the green shiny Buckeye leafs.
On the other hand, I'll take those remake home jerseys over the home ones today, minus the grey neckline. Keep the red neckline on the away jerseys to contrast the grey sleeve stripes. I truly like the darkened - smoked up grey in the pants (minus the block O) and on the facemask. I wouldn't over do the helmet stripe too much.
Also, let's not get cocky with the symbols. The only symbol that counts is knocking the opponent square in the mouth, score the TD, and then picking them back up to wish them good luck before knocking them back down again.

Another thing that bugs me a lot is that we seem to have stop marketing and/or selling the Woody Hayes Block O signature. Don't mess with this too much.
Maybe it's time to find a new brand instead of NIKE. Bring back the Champion brand. Or perhaps the university can pay Homage.com to create the new unis?

ohio gf's picture

I'm all for having the gray back on the home jersey sleeves.