Major Disparity in B1G Football Ticket Revenues

By Ramzy Nasrallah on April 14, 2013 at 8:00a

Paying customers

Football powerhouses with stadiums seating ~100,000 are naturally going to make more in ticket revenue than schools with fewer seats and even fewer wins. But the gap is even larger than you may realize.

According to figures supplied to The Gazette by Big Ten schools through the Freedom of Information Act, Michigan earned $46.447 million in football ticket revenue in the 2012 fiscal year. Indiana generated the smallest revenue at $4.351 million.

The nearly $42.1 million difference between the programs is more than what Ohio State ($41.046) earned in football ticket revenue during the same fiscal year.

And before you can ask, "but what about Maryland and Rutgers" here's your answer:

Maryland ($6.615 million) and Rutgers ($7.868 million) barely earned more than Indiana.

Penn State ($33.403 million) — the league’s other stadium seating more than 100,000 for home games — was third. Nebraska ($28.184 million), Iowa ($21.034 million) and Wisconsin ($18.332 million) rounded out the top six.

Data below. PRO TIP FOR THE BOTTOM-DWELLERS: Winning - in addition to curing everything - magically puts money in the place where invisible butts in seats used to be.




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Buckeyevstheworld's picture

Winning didn't help Northwestern all that much last year. Well, it didn't appear that way against Nebraska.

"YOLO" = I'm about to do something extremely ignorant/stupid & I need an excuse to do it.

Hovenaut's picture

The school that sticks out to me is Wisconsin, would have guessed they did more than 18M.

Buckeyevstheworld's picture

Are tickets cheap?

"YOLO" = I'm about to do something extremely ignorant/stupid & I need an excuse to do it.

NoVA Buckeye's picture

Obviously for students. No students pay more for tickets than Buckeye students

The offseason begins when your season ends. Even then there are no days off.

chicagobuckeye's picture

I wonder how they do the revenues. Wisconsin vs. Ohio State is one that I'd want to analyze. While Ohio State obviously has a much higher ticket revenue, they only make 22MM in other football revenue while Wisconsin makes 30MM in other football revenue. I wonder if they account something differently, or what they do inside the stadium to make that change.

hetuck's picture

It depends on how you allocate funds from booster associations. OSU doesn't count the Buckeye Club exclusively to football. 

Winning is a habit. Unfortunately, so is losing.

Vince Lombardi

hetuck's picture

The B1G levies a "ticket tax" on the higher earners as a form of revenue sharing. I'd like to see the tax for the listed season. Keep in mind that as they move to a nine game schedule. One compensation for the "haves" when they have a four home game season is a lessening of the ticket tax. 

Winning is a habit. Unfortunately, so is losing.

Vince Lombardi

tdible2132's picture

Never would have guessed that such a poor team like Iowa would make more than a Wisconsin. That's the biggest shocker for me on this graphic.

gravey's picture

Did we also not get any bowl revenues?   Did the suspension keep us from getting a slice of B1G bowl money last addition to the obvious loss of our own keep from being in a bowl?
On years where revenue is shared from bowl appearances, is that money exclusively for football, or is "athletic department" money?

FitzBuck's picture

I was wondering the same.  Couldn't come up with any other reason for the wide gap between UM and OSU.  

Fitzbuck | Toledo - Ohio's right armpit | "A troll by any other name is still a troll".

NoVA Buckeye's picture

The answer is simply yes, but Penn State suffered the same problem and was still ranked highly in revenue. Says a lot about the rest of the B1G.

The offseason begins when your season ends. Even then there are no days off.

sharks's picture

Indiana and Purdue are in bad spots geographically.  Not a lot of football crazies in that state (forget what the Colt bandwagoners would have you believe), not a ton of strong HS programs, etc.

A man got to have a code...

lljjgg's picture

And if there are football crazies in that state, they're most likely fans of ND. 

Doc's picture

Why is AACC football revenue $23mill more than ours. Is it the bowl game.

CJDPHoS Member

The Official DDS of 11W

d1145fresh's picture

I am guessing that the bowl game share helped Michigan in their revenue but did they also get a payout for their Alabama game. I was under the impression schools got a nice check for those "kickoff" special games since it is at a neutral site. 

jthiel09's picture

Iowa over Wisconsin and Michigan State as far as revenue goes .... really???


harleymanjax's picture

We need to put more seats in the Shoe! I don't like being in second place to Meatchicken!

"Because I couldn't go for 3"