Forbes: Ohio State is NCAA's 5th-Most Valuable Basketball Team

By Michael Citro on March 19, 2013 at 12:52p

This Forbes piece says Louisville is the nation's most valuable college basketball team. The magazine puts Louisville's worth at $39.5 million. Ohio State ranks fifth, behind Louisville, Kansas, North Carolina, and Kentucky. The Buckeyes are valued at $23.1 million, with a basketball profit of $13.6 million. This is an interesting tidbit:

Ohio State's athletic department provided $4.3 million to academic endeavors last year, the most of any Big Ten school. 

Other B1G schools among the top 20 include Indiana (6), Wisconsin (7), Michigan State (10), Minnesota (13), and Illinois (17). Future conference member Maryland is 16th.

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UrbanCulture's picture

Very interesting. Glad to see us up there with the blue bloods!

rdubs's picture

Just think if we could sell out every game by charging $75 like KU does.

lljjgg's picture

No University of Michigan in the top 20? Hmmm.

ohhiyo's picture

they'd make more money if they didn't make opposing fans wear yellow shirts

703Buckeye's picture

Nice to see scUM not on the list. Somewhat surprising though, given how much they've invested in basketball recently.

"Attack the Strong, Trample the Weak, Hurdle the Dead!"
-Former OSU S&C Coach Lichter

ArTbkward's picture


We should strive to keep thy name, of fair repute and spotless fame...

(Also, I'm not a dude)

AndyVance's picture

I was thinking the same thing - this is a helluva feat for a football school. I'm especially pleased with the Paying It Forward the program is doing with the academic contributions.

buckatron32's picture

Not to mention the amount of money they give to sports that don't generate any profit. I'm pretty sure Ohio State has more athletic programs than any university in the country. 

Savage45's picture

Wasn't it forbes who said Ohio State had like the 20th most valuable football program? I think they had wisconsin ahead of us

jthiel09's picture

For a football school to have a basketball program this respected and this good that is highly impressive. Proud to be a Buckeye.


Jdadams01's picture

Football will always be king, but I don't think you can call OSU just a football school anymore.

740's picture long until gene smith puts the team up for sale?

Bucksfan's picture

The Forbes lists don't make any sense.  Didn't they rate OSU's football team the 20th most valuable?  Yes.

buckatron32's picture

Just speculating here, but I think that low ranking might have been based on what I like to call the worst season ever. I bet Ohio State will be ranked much higher after the perfect season. 

Savage45's picture

Indeed they did! I think maybe they got football and basketball mixed up