Forbes: Ohio State is NCAA's 5th-Most Valuable Basketball Team
This Forbes piece says Louisville is the nation's most valuable college basketball team. The magazine puts Louisville's worth at $39.5 million. Ohio State ranks fifth, behind Louisville, Kansas, North Carolina, and Kentucky. The Buckeyes are valued at $23.1 million, with a basketball profit of $13.6 million. This is an interesting tidbit:
Ohio State's athletic department provided $4.3 million to academic endeavors last year, the most of any Big Ten school.
Other B1G schools among the top 20 include Indiana (6), Wisconsin (7), Michigan State (10), Minnesota (13), and Illinois (17). Future conference member Maryland is 16th.