after seeing that commercial for the umpteenth time, it hit me:

Does Urbz have a little of this guy in him, or am I crazy?

You could see ol' Clint giving a motivational talk, ala Urbz, that would make you run through a wall or fight of a band of Kansas Red Legs?

The gruff, gravelly voice.  No nonsense.  Let their weapons do the talking.  No?