Bert's new idea is for there to be a Big Ten / SEC Challenge in football, similar to the Big Ten / ACC Challenge is basketball. He sells it as his respect for both conferences, but we all know he is stung by Big Ten fan criticism and thinks the SEC would run wild over the Big Ten.
http://espn.go.com/college-football/story/_/id/14163970/bret-bielema-ark...
My favorite part of the article is the SEC coaches at the end explaining why it's imperative that they keep playing FCS / Division II opponents.
Bert should worry about an SEC / MAC Challenge