Northwestern Using Unique Ticket Pricing for Ohio State Game

By Kyle Rowland on July 29, 2013 at 9:39a
Ohio State lost at Northwestern in a 2004 night game.

Northwestern is bringing back its unique “purple pricing” system for football season. The auction-like concept features buyers purchasing tickets at a price set by Northwestern. The catch is the price fluctuates based on demand, which could mean more money for the buyer.

So if you purchase your ticket for $150 and the lowest price a ticket is sold for is $100, you get a $50 rebate.

Northwestern will sell in the neighborhood of 5,000 tickets using purple pricing for the Ohio State and Michigan games.

The Wildcats enter the season with arguably the highest expectations in school history. They’re coming off a 10-3 season that featured a bowl win, the program’s first since 1949. A home schedule featuring Ohio State and Michigan only adds to the hoopla.

At Big Ten media days in Chicago, Northwestern head coach Pat Fitzgerald was asked to comment on the Wildcats’ homecoming showdown with the Buckeyes under the lights at Ryan field:

The pageantry of Big Ten football is special.  We're a nationally based conference. Obviously the breadth of our conference is special and you take it down to individual games and just the opportunity to compete and play Big Ten football is amazing.

Obviously on paper as you sit here the end of July and you look at the conference slate, you get excited to play each and every one of your games, especially the ones that are primetime atmosphere.

But, frankly, I haven't put a lot of thought into it. My focus has been, number one, to make sure our guys are healthy and doing the right things academically here in summer school, and then our focus will shift once we get into camp about how our freshmen integrate and how we'll put those pieces of the puzzle together to get prepared for the opener against Cal.

But as you look forward, obviously you get excited for Big Ten play. I think the last time we played each other at night was a pretty unique environment at our place. Obviously we were successful, so that's a fond memory in my mind.  The first thing that jumps back to me is Coach Walker, and that experience was really special to be in the locker room with him, a native Ohioan, things of that nature.

But our focus right now is on ourselves and getting prepared for the opener. And I think as we get closer to that game, it will get more exciting. But obviously the undefeated team from last year, very special to have them come and be our Big Ten opener. That's going to be a great challenge.


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Nappy's picture

The Wildcats enter the season with arguably the highest expectations in school history. They’re coming off a 10-3 season that featured a bowl ban

I think you mean bowl win, not ban

I never saw a football player make a tackle with a smile on his face

droessl's picture

Had to read the linked article to see whether the prices could also rise after purchase. Glad to see they can't so it's a good thing for the buyer.  Is there anyone who won't be pulling for NW in all but 1 game this year? 

Buckeye Rocket Sci's picture

I would, personally, prefer that, IF we make it to the B1G CG, we play Nebraska. Rematches won't look good on a national scale and Nebraska would give us a new opponent with a possibly strong national reputation. Besides that, I'd agree, definitely on the NW bandwagon as of now.

"Nothing in the world can take the place of persistence" - Calvin Coolidge

droessl's picture

Guess I hadn't thought about rematches. I also don't want that. 

BierStube's picture

Rematches have not turned out very well for the winners of the first game.
MSU v Wisconsin (2011)
Nebraska v Wisconsin (2012)
LSU v Alabama (2011 NCG)
Just to name a few.
Edit:  I almost forgot about us and UCLA back in the 70's .. Cost us a Nat'l Championship!

"No matter where you go, there you are." B. Banzai

omahabeef1337's picture

Can't believe I'll be going to three OSU 8pm kick offs this year. Times have changed -- for the better!

BierStube's picture

I am not sure about this purple ticket pricing thing.  I think I would rather stick with knowing I will get a free large fry at Wendy's, $5 off a Donato's pizza, or what ever else the ticket gods hold in store for me!

"No matter where you go, there you are." B. Banzai

OurHonorDefend09's picture

Anyone know what time they go on sale/where the exact link is?

Don't give up... Don't ever give up.

Kyle Rowland's picture

I just spoke with the Northwestern ticket office. They said the Chicago Business Journal was incorrect in saying single-game tickets go on sale today. Instead, they announce the date today. So hold tight. 

OurHonorDefend09's picture

ahh thanks for clearing that up, much appreciated.

Don't give up... Don't ever give up.

Idaho Helga's picture

A whole lot of things are "obvious" to Coach Fitzgerald!

MN Buckeye's picture

Is Fitz really our Captain Obvious?

Haybucks's picture

Or does he have the hots for Mindy Drayer.

If the world comes to an end, I want to be in Cincinnati. Everything comes there ten years later. -  Mark Twain


buckeyesean's picture

It looks like the tickets go on sale on August 1st, and this appears to be Northwestern's method to keep the stadium from being a majority scarlet.  Lets hope our Buckeyes in Chicago (and those wanting a trip to Chicago) still buy up all the tickets.  Looks like the there is no other information on their website on date/time, but the Chicago Business article linked above says the date is August 1st.  I think they are not publicizing the on-sale date because OSU are stalking the ticket office with emails and phone calls, but I've heard from Northwestern alumni that they get emails on a weekly basis about the OSU and TTUN games.  Interesting to see if we still fill their stadium.

omahabeef1337's picture

"Northwestern already took a new approach to selling tickets for the Ohio State game earlier this month when it sent emails to about 100,000 alumni offering single-game tickets before they go on sale to the general public — the hope being that more of them would attend the game and avoid Ryan Field filling up with opposing fans as it did last season with Nebraska fans when the Cornhuskers came to town."
Got my ticket and my girlfriend's from a friend who went to Northwestern. Hooray for gaming the system!

BABuckeye's picture

I don't trust NW ticket office.  I once bought tix in secondary market, got scanned in, proceeded to seats only to find people in our seats. Usher checked their tickets nd mine and said they were legitimate duplicates.  Apparently, season ticket holders can call the school and say they lost the tickets and get another set printed, so they can resell tickets multiple times.  For being a school for of smart people, they have an idiot in the ticket office who dreamed up this policy. (We were seated in the handicap area, behind the bench)

cbusbuckeye's picture

I did this for student tix I lost when I was a freshman(at OSU)...I assumed that printing new tix invalidated the originals but who knows

Haybucks's picture

It appears NW has hired the ad guy from Orbitz.

If the world comes to an end, I want to be in Cincinnati. Everything comes there ten years later. -  Mark Twain