While Woody Hayes and Bo Schembechler might barrel roll in their graves, there's no denying a new front in The Rivalry open this week: A proxy war of #brands between Ohio State and Michigan.

Michigan transitioned to Michael Jordan and Nike's Jumpman brand. In something that probably isn't a coincidence, Ohio State pumped its connection to reigning NBA Finals MVP LeBron James at the same time. Monday, it gifted the players who graded out as "Champions" over the summer a free pair of LeBron 13 lows.

Tuesday, after the third fall camp practice—full report, here—the Buckeyes' social media team showed off another gift from the King: Parkas to wear while players braved the chills of an after-practice cold tub session.

The parkas are so slick, former middle linebacker Curtis Grant is trying to claim one:

(If you listen closely, you can hear Nike executives laughing all the way from their crystalline palace in Oregon as they profiteer on both sides of an ancient blood feud.)