Put Ohio State on television, and the ratings will come. This much is known.
But we got another chapter of proof Saturday night in Madison when the No. 2 Buckeyes topped the No. 8 Badgers in overtime. It was the highest rated sporting event across all networks—even outdrawing Game 1 of the National League Championship series between the Los Angeles Dodgers and Chicago Cubs.
Great news for ABC, especially considering it will broadcast Penn State's attempt to whiteout Ohio State this Saturday in Happy Valley at 8 p.m. ET.
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