I think what bothers a lot of Buckeye fans is both "lesser" programs and teams on OSU's tier (Bama, Clemson etc) come out week 1 and kill their opponents. The perception is that Ohio State (and maybe LSU) is the only "big time" program who farts around offensively with inferior schools. And then in big games, the supposed talent doesn't show up at all.
It's not right and Buckeye fans are incredibly spoiled. But sometimes there does seem to be this gap between the perception of the talent and the reality.