Your read on this is similar to mine. WHEN this name and likeness stuff comes to pass, boosters for Booster State will pool resources and start companies that intentionally lose money, by "purchasing" the right to use 5* QB Gun "Money Bags" Slinger's name and likeness once he signs on the dotted line on the commitment letter to Booster State.
Ohio State football will be fine in this new environment given the size and passion of our fan base. The rich get richer. The poor start trending Rutgers.