I remember that, too. It’s a great lesson learned. I recall in ‘95-‘96 when OSU’s deal with Champion was expiring and they were negotiating for a monster deal between Nike and Reebok (Adidas wasn’t really a uniform player at the time with all of their emphasis on Nebraska and (eventually) Tennessee and I don’t even know if UA existed yet). There was a story either in the Lantern or Buckeye Sports Bulletin, I can’t remember exactly, about demands Reebok had for significant signage at the Shoe, which was a major turn-off for OSU and played at least a small part in selecting Nike for the contract, as both were offering huge $$$. Personally, I’ve always been glad to have them on-board and it has generally turned out well for all involved.
While I completely and totally hate even the idea of it, sooner or later I think we’ll probably see something along the lines of “(Company Name) Field at Ohio Stadium” and/or corporate sponsorship at the WHAC. I’m betting that the first time it happens at an iconic blueblood stadium like Ohio, Bryant-Denny, TTUN, etc., the floodgates will open nationally.
You’re probably right, but I’ll give ND credit (and, no, I won’t say that again) for not just hiring a top recruit’s coach in this instance. The way some programs bring on coaches of high-profile recruits just to land the kids is pure bush league IMHO.