Oklahoma State Objects to Ohio State Trademarking ‘OSU’

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BlacksburgBuckeye's picture

What about trademarking "THE OSU?" 

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hetuck's picture

IIRC, the reason The was added was to avoid confusion over OSU. 

Winning is a habit. Unfortunately, so is losing.

Vince Lombardi

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Texas_Bucks's picture

I was pretty sure "The" was always part of the name from the founding; OK State needs to stick with OKST like they use all the time, anyhow - hell, even here in North Texas & driving through Oklahoma, everyone says OKST, never hear them say OSU when referring to them.

Texas Bucks

"Just because nobody complains doesn't mean all parachutes are perfect" - Benny Hill

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SilverHaven's picture

The was in the legal docs early on, but not used.  Then The was emphasized in a re-branding campaign in the mid 1980s to increase the prestige of Ohio State, which was one of, if not The, largest university in the country, but had a less than prestigious academic reputation overall.

Ua Mau ke Ea o ka 'Aina I ka Pono. The life of the land is preserved in righteousness. (Hawai'i state motto) Aloha nui kakou.

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brandonbauer87's picture

I think it was to distinguish Ohio State over other state universities in Ohio. 

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HoosierBuck's picture

Poor greedy idea as it's all about money!  We know who we are!

IF it must be I like the TOSU idea. 

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Catfish Biff's picture

Is it me or does it feel strange that a state-run institution like this should be as aggressive as it is with trademarks?

..Til' we wobble in our shoes!

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BuckInChicago's picture

I want pizza now... good ol' freshman year in Steeb.

"Football is, after all, a wonderful way to get rid of your aggressions without going to jail for it." Woody Hayes

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Ole Buckeye's picture

it's not just you, I agree.  And I also think it is an excellent suggestion to trademart THE OSU. or, The OSU.

but okie state, Oregon state, occidental state, Omnivore State, Okefenokee State --- none of them should have to worry about using OSU

.

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MichiganBuckeye222's picture

from a legal perspective they have to....if not, then they stand to lose billions over time....

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Catfish Biff's picture

I fully understand it's monetarily motivated (insert discussion about money and amateur sports here) but if you know other institutions have worthy claims to the same mark, why make enemies? It just seems like a PR faux pas and provides more fodder for those that loathe TOSU when they unilaterally file a claim like this

..Til' we wobble in our shoes!

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Joebobb's picture

From a legal perspective they will likely not be successful unless they pay Ok State money to stand down and give them a license to use the trademark. OK state has used OSU continuously throughout its history too, Almost more than Ohio State does.  It is an easier win over Oregon State, but Ok State is probably not successful unless they can be bought off.

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osu78's picture

They have to or they can lose the right to control how OSU is used. Having the trademark allows them to control and benefit from its value when connected to The OSU; and they certainly can work out a way to let other OSU's use OSU as well. There's just too much money at stake now. It's not just tOSU either; Notre Dame has stopped schools from using their trademarked symbols, in one a school had used ND's leprechaun for 90 years until ND made them stop. 

Strive at all times to bend, fold, spindle and mutilate.

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WPB-Buckeye's picture

This seems more like crushing the little guys printing t shirts and making money than stopping another university from using it.  

I could be wrong

Go Bucks!

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Tosa's picture

When the lawyers and money get involved, it often results in trite and petty.

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hetuck's picture

I remember the fight with Ohio U. over "Ohio." I wonder if they have any problems with Oklahoma over "OU?"

Winning is a habit. Unfortunately, so is losing.

Vince Lombardi

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NuttyBuckeye's picture

I'm sure Princeton and Purdue could care less about who wanted the PU brand...

What's round on the ends and high in the middle? Tell me if you know!

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osu78's picture

Ohio won, just ask Brady Hoke...

Strive at all times to bend, fold, spindle and mutilate.

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hetuck's picture

Actually, Ohio U. did, giving OSU limited rights for athletic and cheerleader uniforms. I think OSU could have fought and won, given historical use. Listen to the old radio broadcasts and the announcers all say "Ohio." I would have franked all the legal correspondence with the USPS stamp showing Jesse Owens with the scarlet "OHIO" track jersey. 

Winning is a habit. Unfortunately, so is losing.

Vince Lombardi

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osu78's picture

I would say both won. OU got the Ohio trademark while OSU got the right to use it for certain tradition names  OU apparently used it before OSU.

By reaching an agreement both sides sav e thousands of dollars and neither lost the ability to use the trademark like they wanted.

OU has the rights for athletic uniforms, BTW. 

Strive at all times to bend, fold, spindle and mutilate.

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INENEMYTERRITORY's picture

Can't Oklahoma State just accept reality and use lowercase letters or add a "Jr." to the end?

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Hrobbbs's picture

Exactly. I think we play them in a win or take all series with Football, Basketball and Baseball. Best record at the end gets the rights.

Holy Buckeye!

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buckeyefan67's picture

Hr--might not be a good idea what with the sad shape of our two bball programs right now...baseball and basketball. 

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Hrobbbs's picture

Maybe we could make the title 9 folks happy and do women's basketball

Holy Buckeye!

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Gametime's picture

How about Football, Tennis, and Wrestling instead?

Between goals and achievement is discipline and consistency. That fire you have inside to do whatever you love is placed there by God. Now go claim it. ~ Denzel Washington

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Hrobbbs's picture

pretty sure our lacrosse team could beat their club lacrosse team by a score of about 35-2

Holy Buckeye!

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BurningRiverBuckeye's picture

If Oklahoma State is Jr. what is Oregon State? Red headed step child? 

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WC Buckeye's picture

Red-headed Beaver?

The only thing that's new in the world is the history that we have forgotten.

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Texas_Bucks's picture

Giggity giggity giggity.....

Texas Bucks

"Just because nobody complains doesn't mean all parachutes are perfect" - Benny Hill

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BuckInChicago's picture

As a ginger I resent comparisons to Oregon State!  Excuse me while I go apply more sunblock....

"Football is, after all, a wonderful way to get rid of your aggressions without going to jail for it." Woody Hayes

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SilverHaven's picture

Red ginger or yellow ginger or white ginger?

Ua Mau ke Ea o ka 'Aina I ka Pono. The life of the land is preserved in righteousness. (Hawai'i state motto) Aloha nui kakou.

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HandsOfSweed's picture

OSU3. Just think of the branding possibilities.

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Txsbuckeye's picture

Lets teach these Okies a lesson on the field and another in the courtroom 

#TheBuckeyesAgainstTheWorld

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BrutusB's picture

If our legal department ever goes more than four days without suing someone they will shrivel up and die. 

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SaltyD0gg's picture

All I can say is good luck to them. I wouldn't want to be on the other side of a legal battle with THE OSU.

They're welcome to The other OSU.

Oregon State can have The other other OSU.

Pain of Discipline

Pain of Regret

Take Your Pick

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Hrobbbs's picture

@ChrisSpielman 

Holy Buckeye!

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Hovenaut's picture

The football programs could play for it, but I don't think the Buckeyes will make the Alamo Bowl.

I had to run away high, so I wouldn't come home low...

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Texas_Bucks's picture

Is that what 6th or 7th in the Big 12 gets you?

Texas Bucks

"Just because nobody complains doesn't mean all parachutes are perfect" - Benny Hill

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Cooper's picture

Stay in yo lane, Gundy. 

This is definitely where I parked my car.

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TennBuck16's picture

OSU is an acronym that could stand for anything you want to put in there. There is absolutely ZERO reason to trademark that. Ohio State is just getting more ridiculous with their licensing. 

Hello, my name is Rico and I like to party.

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Osusam77's picture

I agree - hard to side with the school we all love on this one. 

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Andy Vance's picture

Agreed. Shit like this is why you have a legend like Chris Spielman spearheading a class action lawsuit against his alma mater.

Fawn Liebowitz's fiance's picture

I agree as well, this just leaves a bad taste in my mouth. 

I just talked to her last week. She was gonna make a pot for me.

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OSUbonobo23's picture

I love tOSU but I don't agree with them either. I live in Oregon right now, and unlike OKST, everyone here calls Oregon State OSU. Let them share it. It wasn't an idea tOSU created with the intention of this amazing branding scheme and then the other 2 copied them. People can ride the bandwagon all the want, but these schools started as education institutions and all this money crap is getting ridiculous for Ohio State. Every other week I see something where tOSU is trying to get more money and squeeze more dollars out of students, fans, etc., and none of it seems to be helping the students. Because if it's all about the students, then tuition should stop going up. I love our football team more than most and follow our sports, but I loved my education more at the University and am getting tired of all the monetary decisions focused only on our sports & administration, and students never seem to benefit.

We already own osu.edu. Haven't we won already?

I put the The, in The Ohio State Univeristy.

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Earle's picture

Cowboy up and deal with it.

Axe leukemia!
#Poppystrong

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teddyballgame's picture

They are an OSU.  Ohio State is the OSU.

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Hrobbbs's picture

I like how Oregon State is just like "fuck it."

Holy Buckeye!

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Barfolomew's picture

Type in www.osu.edu. Where does it take you? BOOM

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BurningRiverBuckeye's picture

Why would I type it in when I can just click your link? 

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Texas_Bucks's picture

"SAY WHAT AGAIN !!!"

Texas Bucks

"Just because nobody complains doesn't mean all parachutes are perfect" - Benny Hill

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BuckeyeinFlorida's picture

The real USC is in Columbia South Carolina. In the big picture nicknames mean very little. Tradition means the world.

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Texas_Bucks's picture

That may be, but no one outside of Columbia, SC, says USC & isn't talking about SoCal.

Texas Bucks

"Just because nobody complains doesn't mean all parachutes are perfect" - Benny Hill

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703Buckeye's picture

Which is funny because no one in Los Angeles says "USC." They all say SC. The school even has billboards around the city saying SC.

"Attack the Strong, Trample the Weak, Hurdle the Dead!"
-Former OSU S&C Coach Lichter

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SilverHaven's picture

Yes, I was in SoCal when it slowly changed from USC to SC.  Soon it will just be C.
Which stands for Corona.

Ua Mau ke Ea o ka 'Aina I ka Pono. The life of the land is preserved in righteousness. (Hawai'i state motto) Aloha nui kakou.

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NOLABuckeye's picture

or crappy.

Nothing cleanses the soul like a no call pass interference.

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703Buckeye's picture

Maybe a few years ago but SC is a national title contender this year. They have the best QB in college football and an explosive offense.

"Attack the Strong, Trample the Weak, Hurdle the Dead!"
-Former OSU S&C Coach Lichter

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SilverHaven's picture

What's a No Virg area code doing hyping a So Cal team?

Ua Mau ke Ea o ka 'Aina I ka Pono. The life of the land is preserved in righteousness. (Hawai'i state motto) Aloha nui kakou.

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RunEddieRun1983's picture

Oregon State called and said they understand their completely irrelevant in the proceedings and give Ohio State and Oklahoma State their blessing to continue.

Urban Meyer left an incredible legacy. 12/4/18 Ryan Day begins his.

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GoBucks10's picture

Oregon State was founded in 1868.

Ohio State was founded in 1870.

Oklahoma State was founded in 1890.

I think we have a winner....

Also, while we're at it...doesn't Ohio University have a right to our O-H-I-O cheer?  Here we go...

There's no points for second place, gentlemen.

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Hovenaut's picture

Hey man, the unpopular opinion thread is like, that way (follow the smoke).

I had to run away high, so I wouldn't come home low...

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GoBucks10's picture

There's no points for second place, gentlemen.

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osu78's picture

Actually, all three could use an identical OSU and there would be no problem because those were regional brands so there was no chance of confusion; that's why you can have an "Old Time Diner" in multiple locations with different owners and not have a trademark issue. Once you register a trademark  you now have a national brand and can keep others from using it; except those who used it regionally can still use it there and you would not be able to sell items with OSU on it in their region; at least that's what I understand trademark law says.

It's not a fight between the schools a they have had concurrent use agreements in the past, per the article:

“This isn’t a conflict of schools,” said Ohio State spokesman Chris Davey. “This is the type of item that arises from time to time in (administering) a trademark.”

“We are constantly evaluating the licensing landscape to protect Oklahoma State University’s interests,” Shutt said. “We look forward to talking to Ohio State about joint use and making sure our universities and our fans are best served.”

Ultimately a national trademark could benefit all schools by enabling OSU to stop any infringing use while allowing other schools continued use nationwide in exchange for those schools letting OSU use it in their regions.

Strive at all times to bend, fold, spindle and mutilate.

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ROCK1's picture

UM (Michigan) should sue Minnesota, Miami, Minnesota, Maine, Maryland, Montana......

ROCK1

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Baroclinicity's picture

I saw that Oregon State used to sell a lot of stuff with the intertwined OS, but they still use OSU on their gear it looks like.
 

Priority #1:  Beat Michigan

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KingKosar's picture

I was just thinking he same thing.  I'm pretty sure Oregon State is transitioning to just the "OS" logo in order to differentiate themselves from Ohio State and OK State.

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Spivan's picture

That's just being petty.

C'mon man.

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You can't spell chump without UM's picture

This makes me hope that Spielman wins his lawsuit even more now.

Tom Brady lost to John Cooper. Never forget.

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Arizona_Buckeye's picture

I think we should win just because their mascot looks like a drunken, unshaven, uneducated outlaw being tracked down by bounty hunters... or is that just me?

The best thing about Pastafarianism? It is not only acceptable, but advisable, to be heavily sauced

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Nashville's picture

Come on, that mascot beats Brutus by 4 TDs in a mascot badass contest 

"You can never pay back, but you can always pay forward."

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WPB-Buckeye's picture

I know zero about trademarks but if this doesn't fly, can't they trademark the use of OSU using certain color schemes?

Lawyers have to do something don't they?  Throw it at the wall and see what sticks.  If they didn't do anything someone would cry bloody murder because they wouldn't be able to justify their salaries.  At least we know someone in the law department is actually doing work.   

Go Bucks!

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Icouldnotgofor3's picture

"For years those schools have had an agreement that allowed each to claim the acronym for promotional purposes.

But no longer! Ohio State moved in February to file a federal trademark on OSU."

Oklahoma State has a very legitimate complaint IMHO. Oregon State needs to jump in with the Cowboys as well. This isn't right to monopolize those initials. 

Saban on a cart eating cold pizza

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703Buckeye's picture

OSU needs to take a chill pill. OSU, OSU, and OSU are already easy to tell apart.

"Attack the Strong, Trample the Weak, Hurdle the Dead!"
-Former OSU S&C Coach Lichter

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703Buckeye's picture

I think Ohio State may lose this case. After all, this guy, committed to play for "the University of Ohio State."

"Attack the Strong, Trample the Weak, Hurdle the Dead!"
-Former OSU S&C Coach Lichter

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Bucksfan's picture

Another cash grab by Ohio State.  I do not approve.  Quit being a bully.

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Icouldnotgofor3's picture

Saban on a cart eating cold pizza

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ShaneFalco's picture

T. Boone vs. Les

I read blitz

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jdoncbus's picture

Time to beat them again...

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Icouldnotgofor3's picture

A.J. flying like a hawk. 

Saban on a cart eating cold pizza

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GottaGoFast's picture

"No word yet on if Oregon State plans to enter the fray."

Oregon State...

lol

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Bubblehead's picture

Speaking of frivolous trademarks, I noticed this during the "Harder Than It Looks" story:

know nukes

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CowCat's picture

It's not like Oklahoma State or Oregon State are copying our fonts, logos, colors or uniforms. This is a frivolous legal request.

The combination of "State starting with 'O'" with "State University" into an acronym (OSU) is just obvious. In fact Ohio State dropped the curved "OSU" logo ages ago. It just exists on my retro T shirt.

"We get paid to score touchdowns, not kick field goals"
-- Urban Meyer

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Bubblehead's picture

But this doesn't explain how you get "OSU" from "Okie Lite."

know nukes

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YTOWNBUCKI's picture

Ohio State looks like assholes here.  I don't really approve of their desire to do things like this.

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GomerKyle's picture

I'm a proud 2004 MBA grad of The Ohio State University's Fisher College of Business.  But I don't like Ohio State's overreaching with this trademark application.

My family and I live in Oklahoma now.  All Oklahoma State University fans refer to the school in Stillwater, OK as "OSU".  It's been that way for decades.

And all Oklahoma State fans hate those Sooners down in Norman.  Can't wait for my Buckeyes to beat OU again this September.

FYI... "OU" is officially the "University of Oklahoma" (should be "UO").  Apparently that's logical to Sooner alumni.

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Buckeye Tyger's picture

I actually live in Stillwater, Oklahoma and everyone here calls Oklahoma State "OSU"

"Because we couldn't go for three." -Woody Hayes

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Banks of olentangy's picture

The okla state mascot looks like Burt Reynolds. 

Banks of olentangy

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GlenBuck's picture

Sorry, but our lawyers seem like assholes. Could give the lawyers at my company a run for their money.

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KBonay's picture

So, are we going for the most hated University or what?

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SubUrban Meyer's picture

Typically whenever I refer to Ohio State as "OSU" here in Texas, someone corrects me and says "no, that's Oklahoma State down here."

My go-to response is "Oh really? What's their website?"

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