Ohio State Star Running Back Ezekiel Elliott Files For Five Namesake Trademarks

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Mitchellr15's picture

Good. Would love to see him get his, whenever it may be

Mitchellr15

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Buckeytrips's picture

question. Why would you not blackout his address on picture above?

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QuadCitiesBuckeye's picture

Why would you not blackout his address on picture above?

Probably b/c his roommate is currently running "Zeke's Crop Top Bar and Grill" out of their apartment - it's take-out only at this point. I hear the salmon is fantastic.

Shandy is not beer

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falloutboy89's picture

I had to sign-in to give you an up vote. Well played.

¯\_(ツ)_/¯

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Idaho Helga's picture

My guess is that is his fathers address.

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NorCal Buckeye's picture

Idaho,

If I recall from the ESPN special, his father lives west of campus.  That address is withing the student housing area just off campus (east of High Street).

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Idaho Helga's picture

NorCal,

Oh.  Didn't catch that. Thanks.

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BeijingBucks's picture

no need to black it out as he is never there. he is currently residing in shriveled hearts of Bama fans and taking a vacay in weekly opponents end zones!

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Jason Priestas's picture

That isn't Zeke's address. It's the address to Fifth Down Enterprises, the registering agent behind Ezekiel's trademarks.

NorCal Buckeye's picture

Jason,

While you're correct in that it's listed as the address to Fifth Down Enterprises, there's a pretty high probability they are two in the same.  Especially since it's an apartment building and not a building in a strip mall or downtown C-bus.

I think the point was being made that by posting the residential address listed as his business address, it essentially gives away his (or representative's) address.  Obviously public knowledge but the point being made is we should avoid where possible further broadcasting a student's address, especially when they're a high-profile player.

The primary lesson learned here is that if it's his apartment he lives in, he should've used another address.

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Buckeytrips's picture

that building looks very similar to the one that was in the E60 show. It looks like a 4 unit apartment building to me.

http://www.realtor.com/realestateandhomes-detail/422-E-20th-Ave_Columbus...

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Nutty's picture

Great. Now I won't have to tweet him anymore I can just stop by.

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roamingbuckeye's picture

Hey I know that address! I had a friend who lived on the same block in school...its definitely an apartment building, if not Zeke's then one of his fellow students.

I trust in UFM

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Yuman's picture

The document is public information upon filing anyway. 

Rlc

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Davep160's picture

Smart kid

The lord of brevity.

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Squirrel Master's picture

Zeke's crop top bar and grille's special menu item will be.....Ribs!

I saw a UFO once.......it told me to have a goodyear!

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Bugsyk's picture

It'd be nice to finally have a decent rib joint in Cbus.

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spqr2008's picture

It'd be awesome if he does like Eddie George did and brings in chefs with a lot of different regional recipes (like the guy George's has weekdays when they'll do exotic meat burgers).  Have a chef for Memphis style BBQ, Missouri Style BBQ, and some Louisiana Cajun style BBQ.  One of the Assistant Scoutmasters in my troop was a Navy Chef, who worked with another Chef from Louisiana that had grown up in Memphis.  He makes the best ribs, BBQ pulled pork, and Chili.  Man we ate well for Boy Scouts.

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BBQ_Fan's picture

I heartily endorse that comment!

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Tater_Schroeder's picture

Mmmmmmmmmm salmon......

Pray for potatoes with a hoe in your hand.

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MountainsAwait's picture

Never caught (pun intended) the meaning/story behind the salmon thing.  Can someone please explain it for me?

"Thousands of tired, nerve-shaken, over-civilized people are beginning to find out that going to the mountains is going home; that wilderness is a necessity..." -John Muir

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MountainsAwait's picture

Thanks.  So it was a tickle?  Weird...

"Thousands of tired, nerve-shaken, over-civilized people are beginning to find out that going to the mountains is going home; that wilderness is a necessity..." -John Muir

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chitown buckeye's picture

You know, Squirrel, I come to 11w for the articles but I stay for the comedy and wit of its comments! Well done, sir!  

"I'm having a heart attack!"

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BuckTheSEC's picture

Is confetti an appetizer or main course?

Fighting the good fight against all things SEC since 2007

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Nairion's picture

Confetti is always dessert. No fun til the work is done.

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BucksLover0214's picture

More power to Zeke.  He's going to be a rich man after this season.

They hate us cuz they aint us!! ¯\_(ツ)_/¯

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ZMBucks's picture

Protect yourself and your name. You only get a certain amount of time at the top, especially running backs, take advantage of it, and set up your future. Smart moves.

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Nutbuck1959's picture

I read recently that Tiger Woods opened a restaurant near his home in Florida that can't have his name,etc. associated with it because it is owned by Nike. Probably why you see this sort of thing happening now.

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GVerrilli92's picture

LOL at the idea of somebody owning a name that isn't theirs.

Kitties aren't supposed to smell like cigarettes, they're supposed to smell like kitties.

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FalcotoyourMartel's picture

It's probably not called Elin's Ninja Nine-Iron Noshery...

Pain heals. Chicks dig scars. Glory lasts forever. -Falco

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GVerrilli92's picture

This is some Mark Cuban shit.

Imagine the recruiting pitch we'll have in 8-10 years after Zeke retires as an NFL Hall of Famer and becomes a fortune 500 entrepreneur. 

Kitties aren't supposed to smell like cigarettes, they're supposed to smell like kitties.

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Denny's picture

lol mark cuban lmao

Taquitos.

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GeorgiaBuck's picture

I find this kind of stuff ridiculous but I guess it is just the name of the game now. Hopefully he doesn't sue anyone like Johnny Football did.

Should just pay him to begin with.

When asked why he went for two despite being up on the team from up north 44-14, Hayes replied, "because I couldn't go for three."

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LoufromOSU's picture

If someone wants to sell shirts that have Zeke or Eze and profit off of them, he will have every right to sue once he gets the trademark.  Just like OSU will go after anyone that is selling unlicensed merchandise using Urban Meyer's name, which they trademarked.

"Great moments are born from great opportunities."  - Herb Brooks

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Homey1970's picture

Way to do it, Easy-E ... Chosen One .... God ... etc

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BucksinNYC's picture

Smart. Don't let someone profit off of your hard work or name. He is getting sound advice.

Watch out Eddie George's Grille, here comes Zeke

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bucknut3's picture

Breaking: Zeke will forgo NFL, instead open restaurant that showcases abs, Heisman Trophy.

...And M*ch*g*n still sucks.

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Jrod214's picture

Is it too early to put in for a reservation for two at Zeke's?

"Consistency: It's only a virtue if you're not a screwup." - Despair.com

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michelled's picture

He's a smart kid. Good for him. 

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OSULax13's picture

Hope he capitalizes off it!

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BroJim's picture

Interesting.

I season my simple food with hunger

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Tater_Schroeder's picture

Jason, are we still allowed to refer to him as Zeke on 11W?

Pray for potatoes with a hoe in your hand.

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Buckeyeincleveburg's picture

Not much point to your brand image if people can't refer to it.

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Buckeyeincleveburg's picture

Wonder if this was touched upon in one of their "real-life Wednesdays" or other career planning sessions.  Urban certainly set an example.

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NOLABuckeye's picture

Can Joey trademark Big Bear or is it taken by a former grocery store?

Nothing cleanses the soul like a no call pass interference.

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teddyballgame's picture

Cardale better get on with his 12 gauge trademarks

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VanillaStache's picture

Gotta stay about that paper. Smart move.

"Let me quote the late great Cornel Sanders, I'm to drunk to taste this chicken"

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suit's picture

+1 for proper Kenny Powers .GIF.

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Stoicpaisano's picture

We're gonna out his personal address?

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teddyballgame's picture

Noticed that too, and I was just about to head over when I remembered how I got hit with the restraining order

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Defiance's picture

if we're on the same page, that looks like the address of the law firm that is filing on his behalf.

"Defiance in Silence" 

Shhhh

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Stoicpaisano's picture

Attorney on record is Matthew H. Swyers, who runs http://www.thetrademarkcompany.com

Apparently he's physically based in Virginia.

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Buckeytrips's picture

what law firm works out of an apartment???

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buckeyebfd's picture

Hero in a half shirt... turtle power?

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FROMTHE18's picture

Can you really trademark "zeke"? That'd be like trademarking Joe, John, Alex, Steve, Mike, etc. 

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Defiance's picture

or Prince or Madonna... what is this world coming to?!?

"Defiance in Silence" 

Shhhh

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BrewinBuckFan's picture

I'm sure a lawyer will correct me but I think trademarks are valid only in their genre, I'm would guess Ohio State has a trademark on "the shoe" or "The Horseshoe" so other football stadiums can't take that name but obviously nobody is stopping horse enthusiasts from buying actual horse shoes.

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JohnnyKozmo's picture

Just curious, but can anyone apply for these?  For instance, take Torrance Gibson.  Reasonable chance he becomes a star, so could I (I'm not going to BTW) apply for TG6, or any of his nicknames?  Would I have to show a reason for it?  I would imagine there's an application fee, because well, there always is.  But it wouldn't really be anything different than gambling on a horse to come in or playing roulette.  

You're too stupid to have a good time. -Dalton

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ZMBucks's picture

From article,

If the athlete doesn't jump at the opportunity to secure trademarks, anyone can file for its ownership for about $200. Doing so gives college athletes a jump at pursuing licensing deals on their own accord when they turn pro.

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JohnnyKozmo's picture

DOOP-read that and didn't even register.  Thanks. 

You're too stupid to have a good time. -Dalton

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BuckChi's picture

This could be a preemptive strike. In the case of Dak Prescott, he was essentially forced to file for the trademarks to protect his eligibility:

http://deadspin.com/college-qb-forced-to-sue-t-shirt-company-to-retain-e...

Got to love the NCAA

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rkylet83's picture

Odds that Elliott comes back next season just went to NASA for calculation...

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BrewinBuckFan's picture

When he opens Zeke's Crop Top Bar and Grill will the Slobs get to eat for free?

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buckeyeupnorth's picture

Jameis Winston will be bounced at the door. 

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buckeyeupnorth's picture

I don't get how registering a trademark is "stepping away from amateurism".  When people go to college, they should be planning for their future and getting as much out of college to further that goal. 

Paying $600 for three trademark registrations is simply good planning. It takes NOTHING away from being an amateur, nor does it pay him anything. It simply prohibits anyone else from trademarking it and using it for their own financial gain.

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CALPOPPY's picture

Marshon Lynch having a Beast Mode trademark is kinda silly considering he got the term from fans that used a video game term on him. Whatevs.

Memento mori

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BuckeyeFreak4844's picture

Has anyone trade marked Harbaugh is a Douche bag yet?

Michigan Sucks!

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Crumb's picture

If not, you got dibs 4844.

"The only good thing about it is winning the d*** thing" - Urban Meyer on The Game The War

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Nairion's picture

Sorry, I guess I dont understand trademarks, does this mean no one in the world can print Zeke on a shirt without Elliott's approval?

In which case, how the heck did we let Marshawn Lynch get away with "BEAST MODE"??

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Toilrt Paper's picture

As long as you don't sell that shirt.

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Davep160's picture

Hey, although I find this interesting, I don't feel you should post Mr. Elliots address to the masses.   It is just not cool.

The lord of brevity.

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Catfish Biff's picture

What were some of the trademark rejects? I'll start: Crop Top of the Heap (yuck)

..Til' we wobble in our shoes!

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SigmaSigmaDelta's picture

Imported from St. Louis - Zeke's Crop Top Ribs (and abs)!

WHAT WOULD (insert one: Woody, Earle, Coop, Tress, Urbz) DO?

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BigJohninSF's picture

There is a really good metal band (subjective, I know) out of Seattle that has been around for about 20 years and has a world-wide following named "Zeke", so I doubt he would get that one. But good luck with the rest.

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BIGHEC39's picture

What about Zeke The Freak as his nickname!

BigHec39

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Gobucks2204's picture

Could the crop top restaurant be like a hooters where all the chicks dress in crop tops?

"The future is bright at Ohio State."

"Greater love has no one than this, to lay down one's life for one's friends"

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Catfish Biff's picture

mmm, underboob

..Til' we wobble in our shoes!

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CowCat's picture

I'm imagining the Crop Top burger.  The patty is one inch high and the top bun has a "15" candle on top, like a birthday cake.

"We get paid to score touchdowns, not kick field goals"
-- Urban Meyer

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Crumb's picture

So trademarking it means he'll be owed money for any merchandise sold with those names on them right? (Sorry for the Econ 101 question.) Oh and can I get Crumb trademarked?

"The only good thing about it is winning the d*** thing" - Urban Meyer on The Game The War

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doodah_man's picture

Oh Zeke, Zeke...I can see it now. You are going to succeed beyond all measures at tOSU, you will receive a Heisman Trophy, and you will be given lots and lots of dollars in the NFL. But somehow, you will decide that you have some incredible business prowess because you are a good athlete. Or, you will decide that you are the next god of business because someone gave you lots and lots of dollars. Maybe even back it up with a business degree or an MBA.

But the truth is, there are a ton of folks out there who would love to have your money and talk you into incredibly bad investments. The return in the food service industry, once you get beyond the 80% failure rate in the first 6 months, is incredibly low. Sure, it is cool to stand next to your bar and point to your memorabilia and talk about those glory days.

I am a Bankruptcy Lawyer and have represented two NFL stars that managed to piss away everything they earned and had to file bankruptcy.  It's common (as they will tell you) that more than 75% of NFL players file for bankruptcy protection.

Yes, be proactive and trademark your name. But, when it comes time to do something with your money, maybe a nice mutual fund, IRA, 401K, or even just a passbook savings. 0% interest is better than $0.00 principal.

Best of luck and GO BUCKS. 

Jim "DooDah" Day

"If I were giving a young man advice as to how he might succeed in life, I would say to him, pick out a good father and mother, and begin life in Ohio.” --Wilbur Wright, 1910

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EZE4TD's picture

Shit! Do I have to change my user name or should I just send him a check for $213.67? Post-dated check for 2018 of course, Mr NCAA Watchdog.

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mbeal08's picture

This is one of the more interesting loopholes in the NCAA bylaws. Basically Zeke can own trademarks, but can't profit off of them while in school (obviously). However, under TM law, if someone infringes on your make you risk losing legal protection of said mark (basically use it or lose it). Therefore the athlete MUST be allowed to protect any mark he owns, even while in school. This is where the NCAA runs into trouble... Let's say a wealthy booster comes along and opens up Zekes Crop Top or prints up shirts containing any one of Zeke's marks. The NCAA must then allow Elliot (or any other collegiate athlete that holds a mark) to keep the proceeds generated from any lawsuit or settlement regarding the mark. The door is now open for boosters to "settle" out of court for massive sums of money, effectively paying the athletes for attending any university. Not a bad recruiting pitch, come to OSU, get a trade mark, get a boat load of money! 

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