I don't really know why attending AA meetings, or being a member of Alcoholics Anonymous should be looked at as a negative attribute of a man's character.
As a recovering alcoholic/addict myself, I know wildly successful people in the rooms: doctors, equity partners at major law firms, a CMO of an enormous healthcare system, a CPA with a vacation home in the Virgin Islands, politicians, professors, police officers, firefighters, engineers, etc. You name it. Even a couple of former Buckeyes who are legendary around these parts. All with decades of sobriety. But those are just people with successful careers. I also know day laborers and people who are unemployed. But above all, regardless of their degree of exterior success, they are some of the most altruistic, caring, selfless people who would do anything to help someone out.
I'd never fault a man, regardless of his particular weakness or affliction, who makes a choice to go to any length to overcome it so that they can improve themselves and the world around them.
Sark could have put the headset down for good and lived in seclusion with his tail between his legs. But he's not going to let the past dictate his future and he's giving it another shot, also subjecting himself to public ridicule. That takes courage. And balls. Giant. Fucking. Balls. If he's got his shit together, Saban got himself a hell of a coach.