I have to disagree with you [and many others] about Herbstreit. To start out, I worked at Blockbuster in UA during my days at tOSU from about 06-09ish and Kirk was a semi frequent customer who would often shoot the shit with me at the counter while his fam browsed for movies; he was an awesome guy who could, despite my effort to play it cool, probably tell that I felt like a teenage girl meeting Beiber and instead of acting too cool to give some kid at a movie store the time of day (as many other local OSU celebrities often did when they came in. See: TP) he made the effort to make my day at work that much better.. I realize that whether or not Herbie is an actual decent human being probably isn't what the hate is about, but I wanted to at least throw that out there.
The thing is I feel that most of this "Herbstreit is anti Buckeyes" talk is unwarranted. I won't bother to take on the entire debate about his professional unbiased tv persona here, but let's look at the example sited above. First of all, and please someone correct me if I'm wrong, but I read the article from the tweet that said Urban takes shot at Herbstreit and didn't find one mention of Kirk's name at all. So I followed up by trying to search for the source or any quotes from about Kirk saying the use of "The" in The Ohio State University was arrogant, and came up with nothing. Searched for "UFM takes shot at KH" and other than a link to the 11W page from above, again came up with nothing. I'm not making any accusations of false or bad reporting, just stating that I couldn't find a single source corroborating any part of it. So again, please feel free to provide something tangible that I may have missed, but my opinion is that a lot of what's said about him out there may be exaggerated.