As much as you would like to think that Columbus is a great NBA market it is not.I lived in Minneapolis for 8 years It would become another Minnesota Timberwolves…and Minneapolis is the more progressive city. (look it up and compare). You would end up with a team that can’t afford to put a decent team on the floor. People only coming to the games to see the superstar other teams etc. You are not going to have another OKC Thunder moment, they moved a franchise that was a historically successful franchise for decades
You can't count heavily on OSU students paying premium prices for NBA tickets in your business plan and if you take the students out of the picture you have gutted your ticket base.
Think about it, Ohio State Basketball is not a guaranteed sell out as we speak. Not including student tickets that the university makes no profit on... as far as they are concerned.
Hockey, Football and Soccer fits the market... go with what you know