A: I don't think they believe it will ever happen
B: It is an OUTSTANDING political ploy to shift the narrative from "the D1 big sports are evil money sucking minor leagues for the NBA and NFL that don't even pay their players"....to "D1 sports are really an outstanding mechanism to give kids the opportunity for a college education" ...As an aside, I think it's funny if you compare the relative financial well being to the actual minor leagues of Major League Baseball or Junior Hockey to the kids on schollie at big time schools.... boy those minor league dudes live high on the hog ... NOT.
The rationale up until the early 70's was to lighten the load for the incoming freshman, along with the belief that it gave them a year in the weight room/program to more fully mature physically and mentally before they faced actual competition. It's honestly hard to argue with either point for the average D1 student athlete. I mean look at the pictures of Josh Perry from the time he was a freshman through the start of his junior season.
BTW for all the posters having a negative reaction...most of the stars of OSU's NC team red shirted.....even though Urban proclaims to hate the idea.