I don't think the staff blew it; I think this had more to do with the staff pretty much moving on as all of the uncertainty surrounding Markell's recruitment continued and Ohio State doesn't often play those type of games. You can probably read between the lines.
Markell truly didn't know what he wanted to do for a long time — didn't know what class he wanted to be in, what school he wanted to attend. So even though Ohio State was long thought to be the leader during this past season, the two sides just kind of drifted apart amidst all the uncertainty.
It was truly a wild and bizarre recruitment from start to finish.