I live with Amish people all around me. When you ask them why they do this thing, or don't do that thing, the most common answer is "Because that's the way it's always been." - which doesn't pass any critical thinking tests.
Traditions are important, but sometimes we miss the most important thing. In terms of Ohio State vs. scUM, the important thing is that they are scUM and we are Ohio State. I don't care if they play in March at 2 AM, there will be a fierce contest because it is Ohio State and scUM.
So, I can see an early-mid October meeting in the 'Shoe or the Big House at 8 PM in primetime - and I don't think we would lose a thing - except for the traditional date of the meeting. Because the essence of the rivalry is the schools themselves, it would be what all OSU-scUM games are, but it would be something that every CFB fan in the country would have to tune in to see.
Sign me up.