I was saying the same thing at times, but DJ made a good point in today's skull session:
Running back is a brutal position, and there's no need to bludgeon Western Michigan with a Lamborghini — especially when the street almanac is calling for a frosty winter.
To me, Urban Meyer's/Tim Beck's/Ed Warinner's playcalling is better explained when viewed through the lens of "dudes trying to figure out how to use what they got."
Ezekiel Elliott is a warhorse that will be called upon when the chips are down. Players/coaches/fans can say what they want... the chips were never even on the table against Western Michigan.
It's a long season, no sense in giving Z 20+ carries against WMU with B10 season right around the corner.