I think great recruiting comes down to the same thing all sales comes down to...
1) great product (not hard to sell OSU football)
2) great people skills. People want to feel special and important. Remember names, important events. Relationships matter.
3) great follow-up. This is the minutae. The text to a client congratulating them on their recent promotion, the check-backs (without being over bearing). I think this is the hardest part... but in Urban's system (and with a full department of staffers dedicated to it)... Davis should be fine.