Hovenaut is right. Central PA simply isn't men's basketball territory -- wrestling is as big or bigger. So PSU is forced to go into Pittsburgh and recruit against Pitt or into Philadelphia and recruit against the Big Five, all of which are far more established in hoops than PSU. So I'm not sure comparing PSU to OSU or TSUN is fair. PSU has more competition in state, and is far more removed from Pennsylvania's main population centers than either OSU or TSUN. So I tend to think PSU basketball is simply hopeless, and that PSU's fans and administration simply accept this.
I was Bryce Jordan on January 26th, and the place was probably half full and one-sixth Ohio State fans. I sat by a family of Buckeyes from New Jersey who had never been to Bryce Jordan before (they came because State College was as close as the Buckeyes came to their home this year). Upon learning that I lived locally, the lady said, "This is a really nice building..."
...and then quickly added, "Do they know they have it?"