OSU has embarked on a "fair market value" scheme on their tickets sales, citing the secondary market as justification for raising the prices of "premium" games. Yes, we all know that seats for the better teams coming into Ohio Stadium are more preferred. But, jumping onto this bandwagon of escalating ticket prices can be a house of cards.
As Nicholas points out, the average secondary market price for OSU games is $211. This takes into account the asking price for all tickets to all games. Yet, as many of the comments have pointed out, the real price of these seats get closer to reality as the game draws nearer. Many on here have purchased tickets for below face value for the lesser games, and appreciably lower than the asking price posted by resellers for premium games.
Part of the reason the secondary prices are high for a game is that the face value tickets are sold out. Whenever that 'sold out' situation vanishes, the value of the secondary market will go down as well. True, ticket brokers can sweep in and purchase the empty seats in hopes of making a profit, but most are smart enough to recognize that a glut of unsold tickets spell trouble for their efforts.
The University has embarked on this 'fair market value' system as justification for higher prices, but they need to be careful that they continue to sell out the stadium for all games in order to keep the secondary market escalated enough to justify the face value of the tickets. Kind of a Catch 22 situation, if you ask me. So far, the success of the team has pretty much made this simple science. But, as we look around the country, we know that any University is just a couple bad seasons away from creating a real pricing / attendance fiasco.
Heck, single game tickets are available from OSU for games this year. And, I got an email from the ticket office offering me "early purchasing options" for single games because I am a season ticket holder. That never happened before the ticket prices escalated to this point. It is an indication that they may be reaching a point where the golden goose just can not produce enough to keep all the game seats sold. This is a balancing act that I wish OSU had never embarked on.
As someone pointed out above, the season ticket holders in the premium seating areas are paying much more than face value for their tickets - either through donations or some club member fees (the Buckeye Club or something like that). At these prices there is a teetering point where some season ticket holders just say, heck, let me save some money and watch the game at home. The University is gambling at this point that there will be enough demand to keep bodies in the stands with the current pricing scheme. UM has discovered that there is a limit as to what people will pay to be in the stands. And they found this out by cutting the main arteries of their future fans - the students. Don't do this at OSU. Keep the stadium full.