Incoherent? Yeah, but I understood what he was trying to say. Maybe it's because I understand coach speak, or worse yet, politician speak. That said, I do prefer coaches who are more direct. But, most of us understand that there is one facade that some coaches present to the press that is quite different than what they use with their team. In Luke's case I think it is a little that he is very tired of these questions coming up time after time (yes, he needs to be a little more thick skinned), and he is trying not to scoff off these questions. I know for fact that he is not like this with his players at practice.
Woody could get quite verbal, almost verbose, at times with the press, but he was entirely a different person when he was coaching. Heck, even Urban presents a different side to the press than what you will witness at practice/on the sideline. That said, one of the things they all have in common is that they are/were all great recruiters. I don't think that would be the case with Luke if his delivery was similar to this one interview in front of recruits/parents.