NOTE: I'm about to get heated with a #fresh #hot #take, so watch out.
Re: the Apple iWatch cost--this drives me crazy. YES THE PARTS COST $85, but that is such a misleading number. As the article mentions in a single sentence buried at the end of the piece:
Note that the analysis does not include logistics, amortized capital expenses, overhead, R&D, software, IP licensing and other costs.
Without those numbers the $85 is meaningless and I'd wager that those costs are substantial. YES, this is capitalism and they are trying to make a profit, but that profit IS NOT $265 ($350-$85), as would be suggested by touting the whole "BUT THE WATCH ONLY COSTS $85!!" thing. And my complaint isn't that they wrote the article itself, it's that it (and others like it) will be cited to show the moral decay of business and make all sorts of ill-informed arguments.
NOW GET OFF MY LAWN.