Ha, I thought of wire EDM when I first saw the acronym too.
(fellow/former aerospace guy too)
Yep, since unfortunately the NCAA has exclusive rights to his likeness.
I was thinking the same thing. That coach would be a fool to not reach out and ask for his thoughts or even some mentorship. He benefits from learning from the best in the business and Urban gets to add the insights he's had (HS coach can take or leave it). If done right, it could be a big win-win.